Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Rose rather than mauve
Score details
Shade match
68
Finish & visual result
50
Wear & performance
79
Comfort & suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than mauve · 8-hour wear rather than not listed (longevity)
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Pink rather than mauve
Score details
Shade match
67
Finish & visual result
50
Wear & performance
78
Comfort & suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Differences: Brown rather than mauve· Long-wearing rather than not listed (longevity)· Does not claim smudge and transfer
Score details
Shade match
77
Finish & visual result
50
Wear & performance
49
Comfort & suitability
50
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: retractable
Differences: Noticeably different swatch colour· Lighter· Neutral rather than cool undertone
Score details
Shade match
61
Finish & visual result
50
Wear & performance
82
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Pink rather than mauve · 9-hour wear rather than not listed (longevity)
Matches: Both claim smudge and transfer· Both claim waterproof· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Neutral rather than cool undertone
Score details
Shade match
60
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 30% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity)
Fenty Beauty Trace'd Out Pencil Lip Liner in RIRI, against Ulta Beauty Collection Automatic Retractable Lip Liner in Mauve. Every attribute compared, with its share of the score.
ComparedYour shadeMauveClosest matchRIRIHow they compareScore
Shade match60% of overall87
Colour60%81#c24c66#bd5b6fClose colourColour difference 3.5 (0 is identical)
Depth20%94MediumMediumSameDepth difference 3.2 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100MauveMauveSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall79
Longevity30%40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 80/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $13.50 more
