Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims comfort· Claims hydration
Differences: Neutral rather than cool undertone· Rose rather than brown· Long-wearing rather than not listed (longevity)
Score details
Shade match
81
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Neutral rather than cool undertone· Rose rather than brown· Long-wearing rather than not listed (longevity)
Score details
Shade match
77
Finish & visual result
50
Wear & performance
55
Comfort & suitability
50
Close colour · Opaque
Ingredients (not scored): 35% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer
Lancôme Lip Idôle Lip Shaper in 36 Nude Now, against Ulta Beauty Collection Automatic Retractable Lip Liner in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest shade match36 Nude NowHow they compareScore
Shade match60% of overall91
Colour60%94#db7779#d87175Very close colourColour difference 1.6 (0 is identical)
Depth20%96LightLightSameDepth difference 2.5 on the 0–100 scale
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 78/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Pinky Brown, against Ulta Beauty Collection Automatic Retractable Lip Liner in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest overall alternativePinky BrownHow they compareScore
Shade match60% of overall86
Colour60%80#db7779#cb7470Close colourColour difference 3.6 (0 is identical)
Depth20%91LightLightSameDepth difference 4.3 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall82
Longevity30%40Not listed9-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Format and precision20%100RetractableRetractableSameBoth retractable
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 79/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta BeautyCosts $16.50 more
