Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Pink rather than mauve
Score details
Shade match
60
Finish & visual result
50
Wear & performance
79
Comfort & suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than mauve · 8-hour wear rather than not listed (longevity)
Differences: Deeper· Pink rather than mauve· Long-wearing rather than not listed (longevity)
Score details
Shade match
74
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Neutral rather than cool undertone
Score details
Shade match
56
Finish & visual result
50
Wear & performance
78
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Differences: Noticeably different swatch colour· Deeper· Pink rather than mauve
Score details
Shade match
67
Finish & visual result
50
Wear & performance
49
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Same format and precision: retractable
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Coral rather than mauve
Score details
Shade match
55
Finish & visual result
50
Wear & performance
70
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Coral rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim waterproof
Matches: Same cool undertone· Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Red rather than mauve
Score details
Shade match
57
Finish & visual result
50
Wear & performance
67
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Long-wearing rather than not listed (longevity)
Score details
Shade match
64
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· 12-hour wear rather than not listed (longevity)
Score details
Shade match
58
Finish & visual result
50
Wear & performance
63
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · 12-hour wear rather than not listed (longevity) · Does not claim waterproof
Matches: Same cool undertone· Both claim waterproof
Differences: Noticeably different swatch colour· Nude rather than mauve· 8-hour wear rather than not listed (longevity)
Score details
Shade match
57
Finish & visual result
50
Wear & performance
61
Comfort & suitability
50
Slight colour difference
Ingredients (not scored): 27% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than mauve · 8-hour wear rather than not listed (longevity) · Does not claim smudge and transfer
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Rose rather than mauve
Score details
Shade match
63
Finish & visual result
50
Wear & performance
49
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Urban Decay Lip Toy Staining Brush Lip Liner in Sass, against Ulta Beauty Collection Automatic Retractable Lip Liner in Shimmering Mauve. Every attribute compared, with its share of the score.
ComparedYour shadeShimmering MauveClosest matchSassHow they compareScore
Shade match60% of overall83
Colour60%82#ee728e#e86680Close colourColour difference 3.3 (0 is identical)
Depth20%89LightLightSameDepth difference 4.8 on the 0–100 scale
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 3 of 4 compared63
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 73/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta BeautyCosts $15.50 more
