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Ulta Beauty Collection Automatic Retractable Lip Liner in Wild Berry, product photo from Ulta Beauty
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Ulta Beauty Collection Automatic Retractable Lip Liner in Wild Berry, texture swatch from Ulta Beauty
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Ulta Beauty Collection Automatic Retractable Lip Liner in Wild Berry, colour swatch from Ulta Beauty
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Ulta Beauty Collection Automatic Retractable Lip Liner, range image 4 from Ulta Beauty
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Official description

No official description

Standardised colour

Berry · Light · Cool undertone Details

Opaque

Price
$9.50Ulta BeautyUlta Beauty

Product price; this shade is not separately priced

Where to buy Wild Berry (1 store)

Ulta BeautyUlta Beautyfrom $9.50 · product price
Ulta BeautyView at Ulta Beauty

Similar to Ulta Beauty Collection Automatic Retractable Lip Liner Wild Berry

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Ulta Beauty Collection Automatic Retractable Lip Liner Wild Berry, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Revlon Super Lustrous Lipstick

    Berry Crush

    Revlon Super Lustrous Lipstick, shade Berry Crush

    • Close match
    • Colour match · Berry · Light · Cool

    $8.99

Lip gloss

No lip gloss in the catalogue is close enough in measured colour, colour family and depth.

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

No lipstick in the catalogue is slightly lighter than this liner in a matching colour family and undertone.

Lip gloss

No lip gloss in the catalogue is slightly lighter than this liner in a matching colour family and undertone.

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint

    55 Knee High

    Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade 55 Knee High

    • Contrast: pink with berry
    • Combination · Pink · Medium · Cool

    $9.97

  2. Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick

    Pillow Talk Fair

    Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick, shade Pillow Talk Fair

    • Contrast: pink with berry
    • Combination · Pink · Light · Cool

    $37

Lip gloss

  1. Lancôme Lip Idôle JuicyTreat Oil-in-Gloss

    37 Red-y or Not

    Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 37 Red-y or Not

    • Contrast: pink with berry
    • Combination · Pink · Medium · Cool

    $32

  2. Too Faced Kissing Juicy Tint Lip Balm

    Bubblegum

    Too Faced Kissing Juicy Tint Lip Balm, shade Bubblegum

    • Contrast: lighter
    • Combination · Pink · Light · Cool

    $28

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. MAC Cosmetics Lipglass High Shine Lip Gloss

    Love Child

    MAC Cosmetics Lipglass High Shine Lip Gloss, shade Love Child

    • Gloss: opacity not listed
    • Combination · Plum · Light · Cool

    $25

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#e97693
L* 63.7 a* 47.3 b* 5.1
Colour family
Berry
from the shade name (“berry”)
Colour depth
Light
from the swatch colour
Undertone
Cool
from the shade name (“berry”)
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.