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Official description
No official description
Standardised colour
Berry · Light · Cool undertone Details
Opaque
Product price; this shade is not separately priced
Where to buy Wild Berry (1 store)
Similar to Ulta Beauty Collection Automatic Retractable Lip Liner Wild Berry
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Ulta Beauty Collection Automatic Retractable Lip Liner Wild Berry, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Berry Crush
Revlon Super Lustrous Lipstick, shade Berry Crush
- Close match
- Colour match · Berry · Light · Cool
$8.99
Lip gloss
No lip gloss in the catalogue is close enough in measured colour, colour family and depth.
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
No lipstick in the catalogue is slightly lighter than this liner in a matching colour family and undertone.
Lip gloss
No lip gloss in the catalogue is slightly lighter than this liner in a matching colour family and undertone.
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
55 Knee High
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade 55 Knee High
- Contrast: pink with berry
- Combination · Pink · Medium · Cool
$9.97

Pillow Talk Fair
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick, shade Pillow Talk Fair
- Contrast: pink with berry
- Combination · Pink · Light · Cool
$37
Lip gloss

37 Red-y or Not
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 37 Red-y or Not
- Contrast: pink with berry
- Combination · Pink · Medium · Cool
$32

Bubblegum
Too Faced Kissing Juicy Tint Lip Balm, shade Bubblegum
- Contrast: lighter
- Combination · Pink · Light · Cool
$28
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Love Child
MAC Cosmetics Lipglass High Shine Lip Gloss, shade Love Child
- Gloss: opacity not listed
- Combination · Plum · Light · Cool
$25
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #e97693
- L* 63.7 a* 47.3 b* 5.1
- Colour family
- Berry
- from the shade name (“berry”)
- Colour depth
- Light
- from the swatch colour
- Undertone
- Cool
- from the shade name (“berry”)
- Colour description
- Not listed
- not stated
- Texture
- Not listed
- not stated
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (20)
Ulta Beauty Collection Automatic Retractable Lip Liner- Almond (formerly Flesh)No retailer description
- Beige (formerly Bare)No retailer description
- BlackberryNo retailer description
- BloomNo retailer description
- ChocolateNo retailer description
- ClearNo retailer description
- CocoaNo retailer description
- FuchsiaNo retailer description
- GarnetNo retailer description
- MauveNo retailer description
- MochaNo retailer description
- OrchidNo retailer description
- PetalNo retailer description
- RaspberryNo retailer description
- RosewoodNo retailer description
- Ruby RedNo retailer description
- Shimmering MauveNo retailer description
- Shimmering RoseNo retailer description
- SpiceNo retailer description
- Wild BerryNo retailer description(this shade)