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Lid Joy Matte Liquid Eyeshadow Bed Stuy dupes and alternatives Ami Colé

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Ulta Beauty Collection Eyeshadow Singles Heartfelt

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Ami Colé
Bed StuyChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
Ulta Beauty Collection
Heartfelt
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Metallic · Buildable
Shade match
98out of 100
Colour
98
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$9Ulta BeautyUlta Beauty
Costs $1 more

Your shade $8 at Sephora · product price; shade not separately priced

Closest overall alternative: Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner Marron Glacé

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Ami Colé
Bed StuyChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
Violette_Fr
Marron Glacé
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Opaque
Overall match
89out of 100
Shade (Shade match)
86
Finish (Finish, pigmentation & format)
93
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
80
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Outer Spice

    Matched on pan 6

    Shade match 98
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colourSame finish: matteSame longevity: long-wearing

    Differences: Opaque rather than buildable (pigmentation)Palette rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    98
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Always On Cream Eye Shadow Stick

    No Angel
    Match not determinedLow data confidence
    $25Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame longevity: long-wearing

    Differences: Cream rather than liquid (format)Does not claim crease resistanceDoes not claim comfort

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte medium brown

    Low confidence· Digital match

    View match
  3. #5 · RMS Beauty

    Cashmere Matte Eyelights

    Mossy Stone
    Shade match 86
    $30Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim hydration

    Differences: Cream rather than liquid (format)8-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish, pigmentation & format
    93
    Wear & performance
    81
    Comfort & skin suitability
    60

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cream rather than liquid (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: earthy saddle brown

    Medium confidence· Digital match

    View match
  4. #6 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Cinnamon Spice
    Shade match 83
    $20Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: DeeperOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: Cinnamon Brown Matte

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    Matte Fluid Eye Paint

    Cloned
    Shade match 83
    $17Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame finish: matteSame pigmentation: buildable

    Differences: Terracotta rather than brownCream rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    83
    Finish, pigmentation & format
    94
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Terracotta rather than brown · Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte terracotta

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    80
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 36% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: muted greyish-taupe brown

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 7

    Shade match 95
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame finish: matte

    Differences: Opaque rather than buildable (pigmentation)Palette rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Ginger Snap
    Shade match 81
    $8Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Does not claim hydration

    Score details
    Shade match
    81
    Finish, pigmentation & format
    81
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim hydration

    Retailer shade note: red brown

    Medium confidence· Digital match

    View match
  9. #11 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 8

    Shade match 87
    $23Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Opaque rather than buildable (pigmentation)Palette rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    87
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. Shade match 78
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    78
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 36% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 4

    Shade match 94
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame finish: matte

    Differences: Opaque rather than buildable (pigmentation)Palette rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  12. Match not determinedLow data confidence
    $24SephoraSephoraCosts $16 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim comfort

    Differences: Powder rather than liquid (format)16-hour wear rather than long-wearing (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than liquid (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich brown demi-matte

    Low confidence· Digital match

    View match
  13. #15 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 76
    $30Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: Deeper16-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    76
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Total Seduction Eyeshadow Stick

    Strip Down
    Shade match 79
    $34SephoraSephoraCosts $26 more

    Matches: Same finish: matteSame pigmentation: buildableBoth claim crease resistance

    Differences: Cream rather than liquid (format)16-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish, pigmentation & format
    94
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 19% ingredient overlap

    Differences: Cream rather than liquid (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte warm red brown

    Medium confidence· Digital match

    View match
  15. #17 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Confident Cocoa
    Shade match 75
    $25Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Same finish: matteSame pigmentation: buildableBoth claim crease resistance

    Differences: Noticeably different swatch colourStick rather than liquid (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    92
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than liquid (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte deep neutral brown

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    10S Chestnut
    Shade match 69
    $39SephoraSephoraCosts $31 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLighter16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: copper chestnut

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 8

    Shade match 90
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matte

    Differences: Opaque rather than buildable (pigmentation)Palette rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Good Energy
    Shade match 78
    $30SephoraSephoraCosts $22 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Sheer rather than buildable (pigmentation)Cream rather than liquid (format)Does not claim hydration

    Score details
    Shade match
    78
    Finish, pigmentation & format
    79
    Wear & performance
    88
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: medium brown with cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · Nudestix

    Magnetic Matte Eye Color

    Chocolate
    Shade match 79
    $29Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same finish: matteClaims waterproof

    Differences: Stick rather than liquid (format)11-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Stick rather than liquid (format) · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Currant Mood
    Shade match 72
    $8Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Plum rather than brownOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    81
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Plum rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim hydration

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  21. #23 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    110 Act Natural
    Shade match 78
    $29SephoraSephoraCosts $21 more

    Matches: Same finish: matteBoth claim crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    81
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte cinnamon

    Medium confidence· Digital match

    View match
  22. #24 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  23. #25 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 5

    Shade match 76
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Bronze rather than brownOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  24. #26 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 6

    Shade match 75
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  25. #27 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Cedar Matte
    Shade match 58
    $19Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLighterTaupe rather than brown

    Score details
    Shade match
    58
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Taupe rather than brown · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm taupe matte

    Medium confidence· Digital match

    View match
  26. #28 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 6

    Shade match 74
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: DeeperOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Le Shadow Stick

    Brown Bliss
    Shade match 72
    $13.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperCream rather than liquid (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: smokey brown matte

    Medium confidence· Digital match

    View match
  28. #30 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Taupe Dollar
    Shade match 61
    $20Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterTaupe rather than brown

    Score details
    Shade match
    61
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Taupe rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: Taupe Matte

    Medium confidence· Digital match

    View match
  29. #31 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Full Of Life
    Shade match 66
    $30SephoraSephoraCosts $22 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourBronze rather than brownSheer rather than buildable (pigmentation)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    79
    Wear & performance
    88
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep bronze with golden undertones

    Medium confidence· Digital match

    View match
  30. #32 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    06 Earth
    Shade match 93
    $29SephoraSephoraCosts $21 more

    Matches: Very close colourClaims waterproof

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    33
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

Ulta Beauty Collection Eyeshadow Singles in Heartfelt, against Ami Colé Lid Joy Matte Liquid Eyeshadow in Bed Stuy. Every attribute compared, with its share of the score.

ComparedYour shadeBed StuyClosest shade matchHeartfeltScore
Shade match55% of overall98
Colour98#8c574b#8d5549Looks identicalColour difference 0.8 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall26
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation100BuildableBuildableSameSame buildable opacity
Format20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 68/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Eyeshadow Singles in Heartfelt.

Same or better

  • Near-identical swatch colour
  • Same pigmentation: buildable

Different

  • Metallic finish instead of matte
  • Powder format instead of liquid
  • Not listed longevity instead of long-wearing
  • Does not claim crease resistance
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondark brownNot listed
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner in Marron Glacé, against Ami Colé Lid Joy Matte Liquid Eyeshadow in Bed Stuy. Every attribute compared, with its share of the score.

ComparedYour shadeBed StuyClosest overall alternativeMarron GlacéScore
Shade match55% of overall86
Colour79#8c574b#864e3dClose colourColour difference 3.7 (0 is identical)
Depth89Deep / darkDeep / darkSameDepth difference 4.7 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall93
Finish100MatteMatteSameSame matte finish
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format100LiquidLiquidSameBoth liquid
Wear & performance10% of overall · 2 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 89/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner in Marron Glacé.

Same or better

  • Same finish: matte
  • Same format: liquid
  • Same longevity: long-wearing
  • Both claim crease resistance
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • Opaque pigmentation instead of buildable
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondark browntwinkling candied chestnut
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Ulta Beauty Collection Eyeshadow Singles Heartfelt

Match price
$9Ulta BeautyUlta Beauty
Costs $1 more

Your shade $8 at Sephora · product price; shade not separately priced

Closest overall alternative

Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner Marron Glacé

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.