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Luminous Silk Hydrating Face and Under-Eye Concealer 5.75 dupes and alternatives Armani Beauty

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Armani Beauty
5.75Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
IT Cosmetics
21.0 Medium Tan
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$12 less (29%)

Your shade $42 at Sephora

SephoraView at Sephora

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Armani Beauty
5.75Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
10W
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
76
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Best price
$30Ulta BeautyUlta Beauty
$12 less (29%)

Your shade $42 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $32SephoraSephora$10 less (24%)

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral
    Shade match 83
    $32SephoraSephora$10 less (24%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N8
    Shade match 81
    $16.99Ulta BeautyUlta Beauty(product price)$25.01 less (60%)

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    87
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $34SephoraSephora$8 less (19%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: light to medium with warm red undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: Light Medium, Warm Golden

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $22SephoraSephora$20 less (48%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 92
    $12Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $30SephoraSephora$12 less (29%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $30SephoraSephora$12 less (29%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $42SephoraSephoraSame price

    Matches: Same warm undertoneClaims transfer resistance

    Differences: Slightly deeperNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium skin with warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 77
    $39SephoraSephora$3 less (7%)

    Matches: Both claim a skin-like finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: Light Medium, Neutral

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium
    Shade match 78
    $12Ulta BeautyUlta Beauty(product price)$30 less (71%)

    Matches: Same medium coverageBoth claim a skin-like finishClaims not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    TruBlend Undercover Concealer

    Golden Natural
    Shade match 89
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Same warm undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    36
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $30SephoraSephora$12 less (29%)

    Matches: Same warm undertoneBoth claim a blurring effectClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    45
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light medium with warm peachy undertones

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same warm undertoneClaims transfer resistance

    Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  18. Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  19. Shade match 80
    $42SephoraSephoraSame price

    Matches: Claims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 75
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    385 Amber
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Very close colourClaims transfer resistanceClaims not settling into lines

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    36
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    410 Almond
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Claims transfer resistanceClaims not settling into lines

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    36
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. Shade match 68
    $30Ulta BeautyUlta Beauty(product price)$12 less (29%)

    Matches: Both claim long-wearingClaims not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  24. #26 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 40
    $24SephoraSephora$18 less (43%)

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Described as medium tan, yours as light mediumSlightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as medium tan, yours as light medium · Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: medium tan with cool pink undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light medium

    View match
  25. #27 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 40
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Described as medium tan, yours as light mediumNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as medium tan, yours as light medium · No blurring effect claimed

    Retailer shade note: medium tan with warm golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light medium

    View match
  26. #28 · Rare Beauty

    Liquid Touch Brightening Concealer

    310W
    Shade match 40
    $24SephoraSephora$18 less (43%)

    Matches: Same warm undertoneSame radiant finishSame medium coverage

    Differences: Described as medium, yours as light mediumNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as medium, yours as light medium · No blurring effect claimed

    Retailer shade note: medium with warm peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium

    View match
  27. #29 · Rare Beauty

    Liquid Touch Brightening Concealer

    360W
    Shade match 40
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Described as medium tan, yours as light mediumOlive rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as medium tan, yours as light medium · Olive rather than warm undertone · No blurring effect claimed

    Retailer shade note: medium tan with warm olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light medium

    View match
  28. Shade match 65
    $30SephoraSephora$12 less (29%)

    Matches: Both claim a blurring effectClaims transfer resistanceClaims not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneMatte rather than radiant finish

    Score details
    Shade match
    65
    Finish & visual result
    45
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light beige with soft rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 5.75 (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Armani Beauty Luminous Silk Foundation

    4.1

    Armani Beauty Luminous Silk Foundation, shade 4.1

    • Very close colour
    • Medium light · Warm · golden undertone

    $69

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  6. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium

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    • Looks identical
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Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan, against Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.75. Every attribute compared, with its share of the score.

ComparedYour shade5.75Closest shade match21.0 Medium TanScore
Shade match55% of overall99
Colour99#d19d74#cf9d75Looks identicalColour difference 0.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim long-wearing
  • Claims not settling into lines

Different

  • Natural finish instead of radiant
  • Full rather than medium coverage
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baselow siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone low vs high

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W, against Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5.75. Every attribute compared, with its share of the score.

ComparedYour shade5.75Closest overall alternative10WScore
Shade match55% of overall97
Colour96#d19d74#d49b70Looks identicalColour difference 1.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baselow siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone low vs none

Where to buy

Closest shade match

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan

Best price
$30SephoraSephora
$12 less (29%)

Your shade $42 at Sephora

SephoraView at Sephora

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

Best price
$30Ulta BeautyUlta Beauty
$12 less (29%)

Your shade $42 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.