Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar concealer overall.
SephoraYour shade $31 at Ulta Beauty
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$9 less (29%)Matches: Same neutral undertoneSame buildable coverageBoth claim long-wearing
Differences: Radiant rather than luminous finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than luminous finish
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephora$9 less (29%)Matches: Near-identical swatch colourSame buildable coverageBoth claim long-wearing
Differences: Slightly warmer undertoneRadiant rather than luminous finish
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than luminous finish
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at Sephora
Ulta Beauty(product price)Costs $5 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than luminous finishMedium-full rather than buildable coverageDoes not claim not settling into lines
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than luminous finish · Medium-full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: fair/medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (74%)Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines
Differences: Satin rather than luminous finishFull rather than buildable coverage
Close colour · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$9 less (29%)Matches: Same buildable coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterSlightly cooler undertoneRadiant rather than luminous finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than luminous finish
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterRadiant rather than luminous finishMedium-full rather than buildable coverage
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Radiant rather than luminous finish · Medium-full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (58%)Matches: Very close colourBoth claim not settling into lines
Differences: Slightly warmer undertoneRadiant rather than luminous finishNo long-wear claim
Very close colour · Radiant finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than luminous finish · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: Sand
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (45%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneRadiant rather than luminous finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than luminous finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than luminous finishFull rather than buildable coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than luminous finish · Full rather than buildable coverage
Retailer shade note: very light with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty$23 less (74%)Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly warmer undertoneSatin rather than luminous finishFull rather than buildable coverage
Close colour · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $3 moreMatches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel
Differences: Natural rather than luminous finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than luminous finish · Medium rather than buildable coverage
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (45%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterSlightly cooler undertoneRadiant rather than luminous finish
Close colour · Radiant finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than luminous finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty$14.01 less (45%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterSlightly warmer undertoneRadiant rather than luminous finish
Close colour · Radiant finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than luminous finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautySephora$1 less (3%)Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance
Differences: Matte rather than luminous finishFull rather than buildable coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than luminous finish · Full rather than buildable coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance
Differences: Slightly warmer undertoneMatte rather than luminous finishFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than luminous finish · Full rather than buildable coverage
Retailer shade note: fair light with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (61%)Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneNatural rather than luminous finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than luminous finish · Medium rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than luminous finishFull rather than buildable coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than luminous finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for fair skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)$15.01 less (48%)Matches: Very close colourClaims transfer resistanceBoth claim not settling into lines
Differences: Matte rather than luminous finishFull rather than buildable coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)$20.01 less (65%)Matches: Very close colourBoth claim a lightweight feel
Differences: Natural rather than luminous finishNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural finish
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than luminous finish · No long-wear claim · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephora$7 less (23%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperDescribed as light medium, yours as very fairSlightly warmer undertone
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Described as light medium, yours as very fair · Slightly warmer undertone · Radiant rather than luminous finish · Medium rather than buildable coverage
Retailer shade note: light medium with warm peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as very fair
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$7 less (23%)Matches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Described as light medium, yours as very fairSlightly warmer undertoneRadiant rather than luminous finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Described as light medium, yours as very fair · Slightly warmer undertone · Radiant rather than luminous finish · Medium rather than buildable coverage
Retailer shade note: light medium with warm olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as very fair
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$7 less (23%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Described as light medium, yours as very fairOlive rather than neutral undertoneRadiant rather than luminous finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Described as light medium, yours as very fair · Olive rather than neutral undertone · Radiant rather than luminous finish · Medium rather than buildable coverage
Retailer shade note: light medium with neutral olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as very fair
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$7 less (23%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Described as medium, yours as very fairRadiant rather than luminous finishMedium rather than buildable coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Described as medium, yours as very fair · Radiant rather than luminous finish · Medium rather than buildable coverage
Retailer shade note: medium with neutral beige undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24 · low stockView at SephoraUlta Beauty(product price)$23 less (74%)Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Described as light, yours as very fairSlightly cooler undertoneSatin rather than luminous finish
Very close colour · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as light, yours as very fair · Slightly cooler undertone · Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: light with rosy peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as very fair
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (74%)Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines
Differences: Described as light, yours as very fairSlightly warmer undertoneSatin rather than luminous finish
Looks identical · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as light, yours as very fair · Slightly warmer undertone · Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: light with golden beige undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as very fair
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (74%)Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Described as medium tan, yours as very fairSlightly warmer undertoneSatin rather than luminous finish
Very close colour · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium tan, yours as very fair · Slightly warmer undertone · Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: medium tan with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as very fair
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$23 less (74%)Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Described as medium light, yours as very fairSlightly warmer undertoneSatin rather than luminous finish
Very close colour · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium light, yours as very fair · Slightly warmer undertone · Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: medium light with peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium light, yours as very fair
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty(product price)$23 less (74%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Described as light, yours as very fairSatin rather than luminous finishFull rather than buildable coverage
Very close colour · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as light, yours as very fair · Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: light with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as very fair
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (74%)Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Described as tan, yours as very fairOlive rather than neutral undertoneSatin rather than luminous finish
Very close colour · Satin · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as tan, yours as very fair · Olive rather than neutral undertone · Satin rather than luminous finish · Full rather than buildable coverage
Retailer shade note: tan with olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as very fair
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Fair 1N (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Light 08
$39.50
Atelier L4
$69
NO 6
$51.50
16 Light Neutral
$30
N4.75
$39
Light Neutral
$9.80
103L
$29
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 1, against bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 1.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
SephoraYour shade $31 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Target