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ORIGINAL Liquid Mineral Brightening Concealer Tan 4W dupes and alternatives bareMinerals

Tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 21W

The equivalent shade: scored on colour, depth and undertone only.

The match
Milk Makeup
21W
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $31 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Glossier
Medium Tan 4
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$22SephoraSephora
$9 less (29%)

Your shade $31 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $22SephoraSephora$9 less (29%)

    Matches: Same warm undertoneSame buildable coverageBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than luminous finish

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than luminous finish

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Radiant Creamy Concealer

    Chocolat
    Shade match 81
    $36SephoraSephoraCosts $5 more

    Matches: Same warm undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly lighterRadiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Radiant rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: D0 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Radiant Creamy Concealer

    Truffle
    Shade match 80
    $36SephoraSephoraCosts $5 more

    Matches: Same warm undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly lighterRadiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Radiant rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: MD2.75 - medium-deep with warm undertones, and a deep peach tone

    Medium confidence· Digital match

    View match
  4. Shade match 67
    $22SephoraSephora$9 less (29%)

    Matches: Same warm undertoneSame buildable coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterRadiant rather than luminous finish

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than luminous finish

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $39SephoraSephoraCosts $8 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: Medium Deep, Warm Olive

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $12.99Ulta BeautyUlta Beauty(product price)$18.01 less (58%)

    Matches: Same warm undertoneBoth claim not settling into lines

    Differences: Slightly lighterRadiant rather than luminous finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Radiant rather than luminous finish · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: Tan

    Medium confidence· Digital match

    View match
  7. #9 · Revlon

    ColorStay Skin Awaken Concealer

    Caramel
    Shade match 85
    $14.99Ulta BeautyUlta Beauty$16.01 less (52%)

    Matches: Very close colourSame buildable coverageClaims transfer resistance

    Differences: Natural rather than luminous finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than luminous finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 84
    $12Ulta BeautyUlta Beauty(product price)$19 less (61%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than luminous finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    59
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $32SephoraSephoraCosts $1 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterMatte rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    45
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Matte rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Soft Matte Complete Concealer

    Chocolat
    Shade match 89
    $36SephoraSephoraCosts $5 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperMatte rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    45
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: D0 - Medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 75
    $30Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterOlive rather than warm undertoneNatural rather than luminous finish

    Score details
    Shade match
    75
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Natural rather than luminous finish

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden
    Shade match 91
    $31SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than luminous finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    38
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: deep-tan skin tones with light-golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 79
    $30SephoraSephora$1 less (3%)

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Natural rather than luminous finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 79
    $30SephoraSephora$1 less (3%)

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Revlon

    ColorStay Skin Awaken Concealer

    Cinnamon
    Shade match 81
    $14.99Ulta BeautyUlta Beauty$16.01 less (52%)

    Matches: Same buildable coverageClaims transfer resistanceBoth claim a lightweight feel

    Differences: Natural rather than luminous finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than luminous finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N10
    Shade match 71
    $16.99Ulta BeautyUlta Beauty(product price)$14.01 less (45%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than luminous finishContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant finish

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than luminous finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Liquid Touch Brightening Concealer

    410N
    Shade match 64
    $24SephoraSephora$7 less (23%)

    Matches: Similar undertone (neutral vs warm)Claims a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterRadiant rather than luminous finish

    Score details
    Shade match
    64
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: medium tan with neutral peach undertones

    Medium confidence· Digital match

    View match
  18. Shade match 71
    $30Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than luminous finish

    Score details
    Shade match
    71
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than luminous finish

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · NARS

    Soft Matte Complete Concealer

    Truffle
    Shade match 84
    $36SephoraSephoraCosts $5 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterMatte rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    45
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Matte rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: MD2.75 - Medium-deep with warm undertones, and a deep peach tone

    Medium confidence· Digital match

    View match
  20. Shade match 70
    $30Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than luminous finish

    Score details
    Shade match
    70
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than luminous finish

    Retailer shade note: tan with neutral cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W9.5
    Shade match 67
    $16.99Ulta BeautyUlta Beauty(product price)$14.01 less (45%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than luminous finishContains drying alcohol

    Score details
    Shade match
    67
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than luminous finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. Shade match 77
    $39SephoraSephoraCosts $8 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterNatural rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: Medium Deep, Warm Golden

    High confidence· Digital match

    View match
  23. Shade match 69
    $30Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterOlive rather than warm undertoneNatural rather than luminous finish

    Score details
    Shade match
    69
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Natural rather than luminous finish

    Retailer shade note: medium tan with olive undertones

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N9
    Shade match 66
    $16.99Ulta BeautyUlta Beauty$14.01 less (45%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than luminous finish

    Score details
    Shade match
    66
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant finish

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than luminous finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. Shade match 68
    $30Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than luminous finish

    Score details
    Shade match
    68
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than luminous finish

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · Rare Beauty

    Liquid Touch Brightening Concealer

    440C
    Shade match 60
    $24SephoraSephora$7 less (23%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly cooler undertoneRadiant rather than luminous finish

    Score details
    Shade match
    60
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: medium deep with cool neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $30SephoraSephora$1 less (3%)

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    38
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: medium deep with golden neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 84
    $35SephoraSephoraCosts $4 more

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectClaims transfer resistance

    Differences: Slightly deeperMatte rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    38
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Matte rather than luminous finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very tan to deep skin with neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4W (Tan · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Warm Tan 22

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Warm Tan 22

    • Slight colour difference
    • Tan · Neutral undertone

    $39.50

Closest foundations

  1. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Warm 2

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Deep Warm 2

    • Looks identical
    • Tan · Warm undertone

    $49

  2. L.A. Girl Pro Coverage Liquid Foundation

    Warm Beige

    L.A. Girl Pro Coverage Liquid Foundation, shade Warm Beige

    • Looks identical
    • Tan · Warm undertone

    $10

  3. Tarte Maracuja Juicy Glow Tint

    42S Tan Sand

    Tarte Maracuja Juicy Glow Tint, shade 42S Tan Sand

    • Looks identical
    • Tan · Warm · golden undertone

    $42

  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC45

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC45

    • Very close colour
    • Tan · Warm · golden undertone

    $46

  5. KimChi Chic Beauty A Really Good Foundation

    124MD

    KimChi Chic Beauty A Really Good Foundation, shade 124MD

    • Very close colour
    • Tan · Warm undertone

    $29

  6. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    19

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 19

    • Very close colour
    • Tan · Warm undertone

    $41

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 21W, against bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W. Every attribute compared, with its share of the score.

ComparedYour shadeTan 4WClosest shade match21WScore
Shade match55% of overall99
Colour98#b5743c#b6733cLooks identicalColour difference 0.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared59
Finish34LuminousNaturalDifferentNatural finish rather than luminous
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 21W.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of luminous

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none

Why the closest overall alternative works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4, against bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W. Every attribute compared, with its share of the score.

ComparedYour shadeTan 4WClosest overall alternativeMedium Tan 4Score
Shade match55% of overall95
Colour93#b5743c#b27646Very close colourColour difference 1.9 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Tan 4.

Same or better

  • $9 less
  • Very close colour
  • Same warm undertone
  • Radiant finish instead of luminous
  • Same buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs none

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 21W

Match price
$30Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $31 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Glossier Stretch Concealer for Dewy Buildable Coverage Medium Tan 4

Best price
$22SephoraSephora
$9 less (29%)

Your shade $31 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.