Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $69 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$45 less (65%)Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: Medium rather than light coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than light coverage
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$59 less (86%)Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing
Differences: Full rather than light coverageNot marketed for sensitive skin
Looks identical · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than light coverage · Not marketed for sensitive skin
Low confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty$52.01 less (75%)Matches: Near-identical swatch colourSame warm undertoneSame radiant finish
Differences: No long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32 less (46%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than light coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a golden-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$50.80 less (74%)Matches: Very close colourSame warm undertoneSame light coverage
Differences: Natural rather than radiant finishNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephora$17 less (25%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$31 less (45%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: deep (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$25 less (36%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$13 less (19%)Matches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination/oily skin
Retailer shade note: very deep with golden olive undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephora$25 less (36%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$34 less (49%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$35 less (51%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination/dry/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)Same priceMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishBuildable rather than light coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage
Retailer shade note: deep shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta Beauty
Target$39 less (57%)Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Slightly lighterNatural rather than radiant finishBuildable rather than light coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$23 less (33%)Matches: Very close colourSame radiant finishClaims a blurring effect
Differences: Neutral rather than warm undertoneFull rather than light coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than light coverage
Retailer shade note: deepest neutral with golden undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$15 less (22%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: dark w/ peach/yellow undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta Beauty
Walmart$56.02 less (81%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourClaims transfer resistanceClaims colour stability
Differences: Natural rather than radiant finishFull rather than light coverageContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVSWalgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty$54.05 less (78%)Matches: Very close colourBoth claim long-wearingNo fragrance listed
Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for combination/dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for combination/dry skin
Low confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartSephora$11 less (16%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing
Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: Dark, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (43%)Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishMedium rather than light coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$56.01 less (81%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Matte rather than radiant finishFull rather than light coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$29 less (42%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$54.50 less (79%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than radiant finishFull rather than light coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyWalmart$56.02 less (81%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than light coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$31 less (45%)Matches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Olive rather than warm undertoneMatte rather than radiant finishMedium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin
Retailer shade note: warm olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$53.01 less (77%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than radiant finishFull rather than light coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No long-wear claim
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD111 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Tan 3
$22
3Y57
$35
420
$30
34.5 Rich Golden
$30
Crumble 7.1 Neutral
$31
144
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G, against Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD111. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G.
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 4, against Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD111. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 4.
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation Chocolate Mousse 450G
SephoraYour shade $69 at Ulta Beauty
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 4
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
