Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced · lowest price $15.82 at Walmart
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at Walmart
Target$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta Beauty
CVS$21.59View at CVS
Walgreens$21.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$48.01 less (70%)Matches: Very close colourSame warm undertoneSame radiant finish
Differences: No long-wear claimContains drying alcohol
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartTarget$15.89View at TargetUlta Beauty$20.99View at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensWalmart$31.94View at Walmart
Sephora$33 less (48%)Matches: Very close colourSame warm undertoneSame radiant finish
Differences: Medium rather than light coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Medium Peach
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$48 less (70%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishBuildable rather than light coverageNot marketed for sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta Beauty$54.01 less (78%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Medium rather than light coverage
Looks identical · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)$54 less (78%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: No long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim
Retailer shade note: Medium skin tone, neutral-warm yellow undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty(product price)$55 less (80%)Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: No long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$56.41 less (82%)Matches: Very close colourSame warm undertoneSame radiant finish
Differences: Full rather than light coverageContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than light coverage · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensCVS$17.99View at CVSUlta Beauty(product price)$47 less (68%)Matches: Near-identical swatch colourSame warm undertoneNo fragrance listed
Differences: Natural rather than radiant finishBuildable rather than light coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephora$25 less (36%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephora$25 less (36%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: warm peach
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$25 less (36%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: warm
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Very close colourSame warm undertoneClaims a lightweight feel
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty$54.01 less (78%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Medium rather than light coverage
Looks identical · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage
Low confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty$52.01 less (75%)Matches: Near-identical swatch colourSame radiant finishSame light coverage
Differences: Neutral rather than warm undertoneNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSUlta Beauty$29 less (42%)Matches: Near-identical swatch colourSame light coverageBoth claim long-wearing
Differences: Matte rather than radiant finishNot marketed for sensitive skin
Looks identical · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for sensitive skin
Medium confidence· Digital match
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyUlta Beauty$6 less (9%)Matches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Luminous rather than radiant finishFull rather than light coverage
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than light coverage
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishBuildable rather than light coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage
Retailer shade note: medium shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Near-identical swatch colourSame warm undertone
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Not marketed for sensitive skin
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensUlta Beauty$57 less (83%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$25 less (36%)Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: neutral olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$14 less (20%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: M2 - medium with neutral undertones, and a peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame warm undertoneClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than light coverageContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephora$25 less (36%)Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$25 less (36%)Matches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$14 less (20%)Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than light coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$35 less (51%)Matches: Very close colourClaims not settling into linesClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyTarget$39 less (57%)Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than light coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$39 less (57%)Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel
Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$50.01 less (72%)Matches: Near-identical swatch colour
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Not marketed for sensitive skin
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensSephora$16 less (23%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for combination/dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sShowing 12 of 30 matches
The closest shade to Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD31 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
415 Bisque W
$32
36S medium-tan sand
$32
3W
$38
2Y20
$35
4W Warm
$42
5.5 Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Acne Solutions Liquid Makeup Foundation in WN 38 Stone, against Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD31. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Acne Solutions Liquid Makeup Foundation in WN 38 Stone.
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 4-5 Medium, against Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD31. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 4-5 Medium.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Clinique Acne Solutions Liquid Makeup Foundation WN 38 Stone
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 4-5 Medium
Ulta BeautyYour shade $69 at Ulta Beauty · product price; shade not separately priced · lowest price $15.82 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
