Beautler.Your beauty butler

Jelly Much Gel Eyeshadow Stick Happy Tears dupes and alternatives ColourPop

Blue · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 21 Baby Blue Matte

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ColourPop
Happy TearsChange shade
Colour family, undertone and depth: Blue · Cool · Light
Finish and pigmentation: Glitter · Buildable
The match
Sephora Collection
21 Baby Blue Matte
Colour family, undertone and depth: Blue · Cool · Light
Finish and pigmentation: Matte
Shade match
88out of 100
Colour
81
Depth
94
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$15SephoraSephora
Costs $5 more

Your shade $10 at Ulta Beauty

Closest overall alternative: Half Magic Eyeshadow Singles Unicorncore

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
ColourPop
Happy TearsChange shade
Colour family, undertone and depth: Blue · Cool · Light
Finish and pigmentation: Glitter · Buildable
The match
Half Magic
Unicorncore
Colour family, undertone and depth: Blue · Cool · Light
Finish and pigmentation: Duochrome · Opaque
Overall match
76out of 100
Shade (Shade match)
80
Finish (Finish, pigmentation & format)
79
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
50
Match price
$15Ulta BeautyUlta Beauty
Costs $5 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Half Magic

    Sparklestik Eye Crayon

    CLOUD KID
    Shade match 75
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same cool undertoneSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than glitter (finish)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than glitter (finish) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: icy light blue

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Galaxy
    Shade match 52
    $12.50Ulta BeautyUlta BeautyCosts $2.50 more

    Matches: Same finish: glitter

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    52
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: aquamarine glitter

    Medium confidence· Digital match

    View match
  3. #5 · Half Magic

    Eyeshadow Singles

    Mermacculate
    Shade match 62
    $15Ulta BeautyUlta Beauty(product price)Costs $5 more

    Duochrome · Opaque

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    79
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Powder rather than stick (format)

    Retailer shade note: duochrome aqua with lime green reflects

    Medium confidence· Digital match

    View match
  4. Shade match 55
    $22SephoraSephoraCosts $12 more

    Matches: Same cool undertoneClaims waterproof

    Differences: Noticeably different swatch colourLighterShimmer rather than glitter (finish)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    70
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Shimmer rather than glitter (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Retailer shade note: sky blue pastel

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    So Bright Now

    Matched on pan 7

    Shade match 73
    $11Ulta BeautyUlta BeautyCosts $1 more

    Matte · Opaque

    Differences: Noticeably different swatch colourMatte rather than glitter (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    18
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than glitter (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format)

    Retailer shade note: bright colors & warm-tone mattes

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    12 Lunar Glow
    Shade match 38
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same cool undertoneClaims crease resistance

    Differences: Noticeably different swatch colourLighterSheer rather than buildable (pigmentation)

    Score details
    Shade match
    38
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Sheer rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer iridescent blue sparkle

    Medium confidence· Digital match

    View match
  7. #9 · about-face

    Fractal Glitter Eye Paint

    Cloud Control
    Shade match 35
    $18Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    35
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: baby blue

    Medium confidence· Digital match

    View match
  8. #10 · ColourPop

    Jelly Much Gel Eyeshadow

    Hallucinogenius
    Shade match 29
    $9Ulta BeautyUlta Beauty$1 less (10%)

    Matches: Same cool undertoneClaims crease resistance

    Differences: Noticeably different swatch colourPurple rather than blueLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    29
    Finish, pigmentation & format
    94
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Long-wearing rather than not listed (longevity)

    Retailer shade note: icy lavender with a blue opal duochrome flip

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Frost Boss
    Shade match 36
    $18.20$26SephoraSephoraCosts $8.20 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)

    Score details
    Shade match
    36
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · 15-hour wear rather than not listed (longevity)

    Retailer shade note: light blue to lavendar duo chrome

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    BLUE ICE
    Shade match 31
    $34SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame format: stickClaims waterproof

    Differences: Noticeably different swatch colourLighterSheer rather than buildable (pigmentation)

    Score details
    Shade match
    31
    Finish, pigmentation & format
    89
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Sheer rather than buildable (pigmentation) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: sparkling transparent icy blue with duo-chrome reflects

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Make A Splash
    Shade match 42
    $10.50Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourGreen rather than blueShimmer rather than glitter (finish)

    Score details
    Shade match
    42
    Finish, pigmentation & format
    71
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than blue · Shimmer rather than glitter (finish)

    Retailer shade note: medium blue green shimmer

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Macaroon
    Shade match 31
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matches: Same format: stickClaims crease resistance

    Differences: Noticeably different swatch colourGreen rather than blueLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    31
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than blue · Long-wearing rather than not listed (longevity)

    Retailer shade note: mint

    Medium confidence· Digital match

    View match
  13. #15 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    STAR
    Shade match 33
    $34SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame format: stickClaims waterproof

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    33
    Finish, pigmentation & format
    82
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: metallic sky blue

    Medium confidence· Digital match

    View match
  14. #16 · Danessa Myricks Beauty

    Twin Flames Liquid Eyeshadow

    Euphoria
    Shade match 32
    $28SephoraSephoraCosts $18 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourLighterGreen rather than blue

    Score details
    Shade match
    32
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Green rather than blue · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: electric purple teal with green blue shift

    Medium confidence· Digital match

    View match
  15. #17 · Half Magic

    Eyeshadow Singles

    Spiral Baby
    Shade match 30
    $15Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    30
    Finish, pigmentation & format
    79
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than stick (format)

    Retailer shade note: iridescent icy blue

    Medium confidence· Digital match

    View match
  16. #18 · about-face

    Fractal Glitter Eye Paint

    Above Santorini
    Shade match 35
    $18Ulta BeautyUlta BeautyCosts $8 more

    Matches: Claims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourDeeperShimmer rather than glitter (finish)

    Score details
    Shade match
    35
    Finish, pigmentation & format
    71
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than glitter (finish) · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering sapphire

    Medium confidence· Digital match

    View match
  17. #19 · ColourPop

    Super Shock Shadow

    Dream Much
    Shade match 22
    $7Ulta BeautyUlta Beauty(product price)$3 less (30%)

    Matches: Same finish: glitter

    Differences: Noticeably different swatch colourPurple rather than bluePowder rather than stick (format)

    Score details
    Shade match
    22
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: pale periwinkle w/blue, pink & silver pinpoints

    Medium confidence· Digital match

    View match
  18. #20 · about-face

    Matte Fluid Eye Paint

    Aquamarine
    Shade match 52
    $17Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperGreen rather than blue

    Score details
    Shade match
    52
    Finish, pigmentation & format
    33
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Green rather than blue · Matte rather than glitter (finish) · Long-wearing rather than not listed (longevity)

    Retailer shade note: teal

    Medium confidence· Digital match

    View match
  19. #21 · about-face

    Matte Fluid Eye Paint

    Replicant
    Shade match 52
    $17Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same pigmentation: buildable

    Differences: Noticeably different swatch colourLighterMatte rather than glitter (finish)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    33
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Matte rather than glitter (finish) · Long-wearing rather than not listed (longevity)

    Retailer shade note: matte soft aqua

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Le Shadow Stick

    Ice Sparkle
    Shade match 14
    $13.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Same finish: glitter

    Differences: Noticeably different swatch colourSilver rather than blue

    Score details
    Shade match
    14
    Finish, pigmentation & format
    97
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue

    Medium confidence· Digital match

    View match
  21. Shade match 26
    $33SephoraSephoraCosts $23 more

    Matches: Same format: stickClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourGreen rather than blueShimmer rather than glitter (finish)

    Score details
    Shade match
    26
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than blue · Shimmer rather than glitter (finish) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: shimmer seafoam green

    Medium confidence· Digital match

    View match
  22. #24 · Half Magic

    Sparklestik Eye Crayon

    FROSTIWINKLE
    Shade match 24
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same format: stickClaims crease resistance

    Differences: Noticeably different swatch colourPurple rather than blueShimmer rather than glitter (finish)

    Score details
    Shade match
    24
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Shimmer rather than glitter (finish) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: periwinkle

    Medium confidence· Digital match

    View match
  23. #25 · about-face

    Matte Fluid Eye Paint

    Blue Monday
    Shade match 46
    $17Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same cool undertoneSame pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperMatte rather than glitter (finish)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    33
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Matte rather than glitter (finish) · Long-wearing rather than not listed (longevity)

    Retailer shade note: bright sky blue

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Eyeshadow Singles

    Disco Queen
    Shade match 18
    $9Ulta BeautyUlta Beauty(product price)$1 less (10%)

    Matches: Same pigmentation: buildable

    Differences: Noticeably different swatch colourSilver rather than bluePowder rather than stick (format)

    Score details
    Shade match
    18
    Finish, pigmentation & format
    79
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · Powder rather than stick (format)

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Satin Eyeshadow

    Triennial Wave
    Shade match 29
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same cool undertoneClaims crease resistance

    Differences: Noticeably different swatch colourDeeperShimmer rather than glitter (finish)

    Score details
    Shade match
    29
    Finish, pigmentation & format
    62
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than glitter (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than not listed (longevity)

    Retailer shade note: bright medium blue w/ cool undertone

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Eyeshadow Singles

    Pixie Dust
    Shade match 17
    $9Ulta BeautyUlta Beauty(product price)$1 less (10%)

    Matches: Same pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperGreen rather than blue

    Score details
    Shade match
    17
    Finish, pigmentation & format
    79
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Green rather than blue · Powder rather than stick (format)

    Medium confidence· Digital match

    View match
  27. #29 · Laura Mercier

    Caviar Stick Eyeshadow

    Tailored Denim
    Shade match 46
    $34SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourDeeperMatte rather than glitter (finish)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    28
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Matte rather than glitter (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: soft matte dusty blue

    Medium confidence· Digital match

    View match
  28. #30 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    08 Cosmic Frost
    Shade match 14
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same finish: glitterClaims crease resistance

    Differences: Noticeably different swatch colourSilver rather than blueOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    14
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: silver sparkle

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 21 Baby Blue Matte, against ColourPop Jelly Much Gel Eyeshadow Stick in Happy Tears. Every attribute compared, with its share of the score.

ComparedYour shadeHappy TearsClosest shade match21 Baby Blue MatteScore
Shade match55% of overall88
Colour81#7ac4d6#82bcc6Close colourColour difference 3.5 (0 is identical)
Depth94LightLightSameDepth difference 3.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared19
Finish0GlitterMatteDifferentMatte finish rather than glitter
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format100StickStickSameBoth stick
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 60/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 21 Baby Blue Matte.

Same or better

  • Same cool undertone
  • Same format: stick
  • Claims waterproof

Different

  • Small colour difference on the swatch
  • Matte finish instead of glitter
  • 12-hour wear longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionicy baby blue with silver and aqua sparkle21 Baby Blue Matte
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Half Magic Eyeshadow Singles in Unicorncore, against ColourPop Jelly Much Gel Eyeshadow Stick in Happy Tears. Every attribute compared, with its share of the score.

ComparedYour shadeHappy TearsClosest overall alternativeUnicorncoreScore
Shade match55% of overall80
Colour70#7ac4d6#89b8c7Close colourColour difference 5.0 (0 is identical)
Depth90LightLightSameDepth difference 4.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall79
Finish94GlitterDuochromeCloseDuochrome finish rather than glitter
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 76/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Half Magic Eyeshadow Singles in Unicorncore.

Same or better

  • Same cool undertone

Different

  • Small colour difference on the swatch
  • Opaque pigmentation instead of buildable
  • Powder format instead of stick

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionicy baby blue with silver and aqua sparkleduochrome icy blue with pink reflects
BaseWater-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 21 Baby Blue Matte

Best price
$15SephoraSephora
Costs $5 more

Your shade $10 at Ulta Beauty

Closest overall alternative

Half Magic Eyeshadow Singles Unicorncore

Match price
$15Ulta BeautyUlta Beauty
Costs $5 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.