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Jelly Much Gel Eyeshadow Stick Kinda Busy dupes and alternatives ColourPop

Purple · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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31 matches

Closest shade match: Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment Journey

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ColourPop
Kinda BusyChange shade
Colour family, undertone and depth: Purple · Cool · Medium
Finish and pigmentation: Glitter · Buildable
The match
Danessa Myricks Beauty
Journey
Colour family, undertone and depth: Purple · Cool · Medium
Finish and pigmentation: Metallic · Opaque
Shade match
98out of 100
Colour
97
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $12 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: ColourPop Jelly Much Gel Eyeshadow Duckling

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
ColourPop
Kinda BusyChange shade
Colour family, undertone and depth: Purple · Cool · Medium
Finish and pigmentation: Glitter · Buildable
The match
ColourPop
Duckling
Colour family, undertone and depth: Purple · Cool · Medium
Finish and pigmentation: Glitter
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$9Ulta BeautyUlta Beauty
$1 less (10%)

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Eggplant
    Shade match 83
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matches: Same cool undertoneSame format: stickClaims crease resistance

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: violet

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    Fractal Glitter Eye Paint

    Unfazed
    Shade match 83
    $18Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Claims crease resistanceClaims waterproof

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: vibrant orchid

    Medium confidence· Digital match

    View match
  3. #5 · about-face

    Fractal Glitter Eye Paint

    Take A Trip
    Shade match 76
    $18Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: digital lavender

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Epic Amethyst
    Shade match 78
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same cool undertoneSame pigmentation: buildableSame format: stick

    Differences: Shimmer rather than glitter (finish)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: pearl lavender

    Medium confidence· Digital match

    View match
  5. #7 · ColourPop

    Super Shock Shadow

    Ripple
    Shade match 74
    $7Ulta BeautyUlta Beauty(product price)$3 less (30%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourPowder rather than stick (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: metallic vivid violet with a blue duochrome flip

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Chubby Stick Eye Shadow Tint For Eyes

    Lavish Lilac
    Shade match 68
    $29Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same cool undertoneSame pigmentation: buildableSame format: stick

    Differences: Noticeably different swatch colour8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    89
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  7. #9 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Viper
    Shade match 68
    $20SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame format: stickClaims hydration

    Differences: Mauve rather than purple8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 18% ingredient overlap

    Differences: Mauve rather than purple · 8-hour wear rather than not listed (longevity)

    Retailer shade note: cool mauve

    Medium confidence· Digital match

    View match
  8. #10 · RMS Beauty

    Eyelights Cream Eyeshadow

    Aurora
    Shade match 64
    $30Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: vibrant violet

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    All About Shadow Single Eyeshadow

    Angel Eyes
    Shade match 74
    $27Ulta BeautyUlta BeautyCosts $17 more

    Matches: Claims crease resistance

    Differences: Noticeably different swatch colourLighterShimmer rather than glitter (finish)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    61
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Shimmer rather than glitter (finish) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: super shimmer

    Medium confidence· Digital match

    View match
  10. #12 · Violette_Fr

    PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil

    Pluie Violette
    Shade match 68
    $32SephoraSephoraCosts $22 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourShimmer rather than glitter (finish)Sheer rather than buildable (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    70
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than glitter (finish) · Sheer rather than buildable (pigmentation)

    Retailer shade note: Muted Cool Violet

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Caviar Stick Eyeshadow

    Lavender Slip
    Shade match 67
    $34SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than glitter (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    72
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than glitter (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: shimmering dusty lavender

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Dazzleshadow Eye Shadow Stick

    Haku Haze
    Shade match 64
    $29SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than glitter (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    72
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than glitter (finish) · Opaque rather than buildable (pigmentation) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: silver lilac

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    All About Shadow Duo Eyeshadow

    Twilight Mauve/Brandied

    Matched on the Brandied pan

    Shade match 69
    $35Ulta BeautyUlta BeautyCosts $25 more

    Matches: Claims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than glitter (finish)Powder rather than stick (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    61
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than glitter (finish) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  14. #16 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Garden
    Shade match 56
    $20SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame format: stickClaims hydration

    Differences: Noticeably different swatch colourLighter8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than not listed (longevity)

    Retailer shade note: bright purple

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Colorful Eyeshadow

    314 Fantasia
    Shade match 54
    $8SephoraSephora$2 less (20%)

    Matches: Same cool undertoneSame finish: glitter

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    83
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Powder rather than stick (format)

    Retailer shade note: light purple with gold glitter

    Medium confidence· Digital match

    View match
  16. #18 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 2

    Shade match 66
    $28SephoraSephoraCosts $18 more

    Shimmer

    Differences: Noticeably different swatch colourShimmer rather than glitter (finish)Palette rather than stick (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    61
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than glitter (finish) · Palette rather than stick (format)

    Medium confidence· Digital match

    View match
  17. #19 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #2 Orion Nebula & Twilight Cream
    Shade match 48
    $38SephoraSephoraCosts $28 more

    Matches: Same cool undertoneSame format: stickClaims waterproof

    Differences: Noticeably different swatch colourPlum rather than purpleLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    95
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Long-wearing rather than not listed (longevity)

    Retailer shade note: burgundy metallic with taupe shimmer/copper rose foil with shifts of pink and gold sparkle

    Medium confidence· Digital match

    View match
  18. #20 · Half Magic

    Eyeshadow Singles

    Electric Butterfly
    Shade match 54
    $15Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    79
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than stick (format)

    Retailer shade note: duochrome lavender with blue reflects

    Medium confidence· Digital match

    View match
  19. #21 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    220 Mood Swing
    Shade match 55
    $29SephoraSephoraCosts $19 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 14-hour wear rather than not listed (longevity)

    Retailer shade note: blue & purple duochrome

    Medium confidence· Digital match

    View match
  20. #22 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Might Mauve
    Shade match 50
    $25Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same cool undertoneSame pigmentation: buildableSame format: stick

    Differences: Noticeably different swatch colourMauve rather than purple16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    89
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple · 16-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Lacy Lilac
    Shade match 52
    $12Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colour24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · 24-hour wear rather than not listed (longevity)

    Retailer shade note: lilac

    Medium confidence· Digital match

    View match
  22. #24 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Lavender
    Shade match 48
    $34SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame pigmentation: buildableSame format: stick

    Differences: Noticeably different swatch colourDeeper24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    89
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than not listed (longevity)

    Retailer shade note: a bright lavender

    Medium confidence· Digital match

    View match
  23. #25 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #9 Cosmic Veil & Starling
    Shade match 41
    $38SephoraSephoraCosts $28 more

    Matches: Same cool undertoneSame finish: glitterSame format: stick

    Differences: Noticeably different swatch colourLighterBlue rather than purple

    Score details
    Shade match
    41
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Blue rather than purple · Long-wearing rather than not listed (longevity)

    Retailer shade note: Midnight blue metallic with indigo & baby blue shimmer/Smoky lilac with opal sparkle

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Supernova
    Shade match 39
    $12.50Ulta BeautyUlta BeautyCosts $2.50 more

    Matches: Same cool undertoneSame finish: glitter

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    39
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple

    Retailer shade note: lavender pink glitter

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    All About Shadow Quad Eyeshadow

    Going Steady

    Matched on pan 3

    Shade match 62
    $44Ulta BeautyUlta BeautyCosts $34 more

    Matches: Claims crease resistance

    Differences: Noticeably different swatch colourLighterShimmer rather than glitter (finish)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    61
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Shimmer rather than glitter (finish) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Donut
    Shade match 48
    $6Ulta BeautyUlta Beauty$4 less (40%)

    Matches: Same cool undertoneSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: lilac

    Medium confidence· Digital match

    View match
  27. #29 · Half Magic

    Sparklestik Eye Crayon

    THE DREAMIES
    Shade match 54
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same format: stickClaims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than glitter (finish)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than glitter (finish) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: the dreamies

    Medium confidence· Digital match

    View match
  28. #30 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    10 Lavender Latte
    Shade match 55
    $30Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims waterproof

    Differences: Noticeably different swatch colourLighterBrown rather than purple

    Score details
    Shade match
    55
    Finish, pigmentation & format
    71
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than purple · Shimmer rather than glitter (finish) · Liquid rather than stick (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: shimmer

    Medium confidence· Digital match

    View match
  29. #31 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 2

    Shade match 83
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matte

    Differences: Matte rather than glitter (finish)Powder rather than stick (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    7
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than glitter (finish) · Powder rather than stick (format)

    Retailer shade note: soft lavender tones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment in Journey, against ColourPop Jelly Much Gel Eyeshadow Stick in Kinda Busy. Every attribute compared, with its share of the score.

ComparedYour shadeKinda BusyClosest shade matchJourneyScore
Shade match55% of overall98
Colour97#b189aa#b488aaLooks identicalColour difference 0.9 (0 is identical)
Depth100MediumMediumSameDepth difference 0.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall79
Finish83GlitterMetallicCloseMetallic finish rather than glitter
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedDryNot listed for eitherSkin types not listed for one product
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment in Journey.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims waterproof

Different

  • Opaque pigmentation instead of buildable
  • Long-wearing longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionvibrant purple with silver, blue, violet and pink sparkleelectric violet metallic
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

ColourPop Jelly Much Gel Eyeshadow in Duckling, against ColourPop Jelly Much Gel Eyeshadow Stick in Kinda Busy. Every attribute compared, with its share of the score.

ComparedYour shadeKinda BusyClosest overall alternativeDucklingScore
Shade match55% of overall89
Colour81#b189aa#b087b4Close colourColour difference 3.5 (0 is identical)
Depth99MediumMediumSameDepth difference 0.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 1 of 3 compared100
Finish100GlitterGlitterSameSame glitter finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Formatnot comparableStickNot listedNot listed for eitherFormat not listed for one product
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Jelly Much Gel Eyeshadow in Duckling.

Same or better

  • $1 less
  • Same cool undertone
  • Same finish: glitter
  • Claims crease resistance

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionvibrant purple with silver, blue, violet and pink sparkleviolet with blue & hot pink pinpoints
BaseWater-based, no siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment Journey

Best price
$22SephoraSephora
Costs $12 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

ColourPop Jelly Much Gel Eyeshadow Duckling

Best price
$9Ulta BeautyUlta Beauty
$1 less (10%)

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.