White · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $7 at Ulta Beauty · product price; shade not separately priced
about-face Matte Fluid Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $17 · product priceView at Ulta BeautyThe most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Ulta BeautyYour shade $7 at Ulta Beauty · product price; shade not separately priced
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18 · product priceView at Ulta BeautyRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Same longevity: long-wearingClaims waterproof
Differences: Cream rather than powder (format)
Close colour · Glitter · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Cream rather than powder (format)
Retailer shade note: crystal clear gloss
Medium confidence· Digital match
Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$1 less (14%)Matches: Same longevity: long-wearingClaims crease resistance
Differences: Metallic rather than duochrome (finish)Stick rather than powder (format)
Close colour · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Metallic rather than duochrome (finish) · Stick rather than powder (format)
Medium confidence· Digital match
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
Target$6.49View at TargetUlta BeautyCosts $8 moreMatches: Very close colourSame finish: duochromeSame format: powder
Differences: Blue rather than whiteNot listed rather than long-wearing (longevity)
Very close colour · Duochrome · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Blue rather than white · Not listed rather than long-wearing (longevity)
Retailer shade note: iridescent icy blue
Medium confidence· Digital match
Half Magic Eyeshadow Singles
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta BeautyCosts $1.99 moreMatches: Very close colourClaims comfort
Differences: Shimmer rather than duochrome (finish)Liquid rather than powder (format)16-hour wear rather than long-wearing (longevity)
Very close colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Shimmer rather than duochrome (finish) · Liquid rather than powder (format) · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: sheer white with prismatic pearls
Medium confidence· Digital match
Maybelline Shadow Drip Eye Tint Liquid Eye Shadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$6.98View at WalmartTarget$6.99View at TargetUlta Beauty$8.99View at Ulta BeautyWalgreens$8.99View at Walgreens
CVS$8.99View at CVSUlta BeautySame priceMatches: Same format: powderSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperSilver rather than white
Slight colour difference · Glitter · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than white
Retailer shade note: platinum sparkle
Medium confidence· Digital match
e.l.f. Cosmetics Fine As Fleck Glitter Eyeshadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$7View at Ulta BeautyTarget$7View at TargetWalmart$7View at WalmartSephoraCosts $15 moreMatches: Same longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourCream rather than powder (format)
Slight colour difference · Glitter
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Cream rather than powder (format)
Retailer shade note: icy white
Medium confidence· Digital match
Kaja Wink Dazzle Dual-Ended Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$1 less (14%)Matches: Same longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)Stick rather than powder (format)
Slight colour difference · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish) · Stick rather than powder (format)
Medium confidence· Digital match
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyTarget$6.49View at TargetSephoraCosts $18 moreMatches: Same format: powder
Differences: Noticeably different swatch colourDeeper16-hour wear rather than long-wearing (longevity)
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: sheer white sparkle
Medium confidence· Digital match
Urban Decay 24/7 Moondust Glittery Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same longevity: long-wearing
Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)Cream rather than powder (format)
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish) · Cream rather than powder (format)
Retailer shade note: metallic icy white
Medium confidence· Digital match
ColourPop Shadow Stix
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Claims crease resistance
Differences: Metallic rather than duochrome (finish)Cream rather than powder (format)10-hour wear rather than long-wearing (longevity)
Slight colour difference · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: Metallic rather than duochrome (finish) · Cream rather than powder (format) · 10-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
MAC Cosmetics Small Molten Metallic Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same format: powderSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourShimmer rather than duochrome (finish)
Slight colour difference · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish)
Retailer shade note: soft shimmer
Medium confidence· Digital match
Clinique All About Shadow Single Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $22 moreMatches: Same format: powderClaims crease resistanceClaims waterproof
Differences: Silver rather than whiteMetallic rather than duochrome (finish)14-hour wear rather than long-wearing (longevity)
Close colour · Metallic · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Silver rather than white · Metallic rather than duochrome (finish) · 14-hour wear rather than long-wearing (longevity)
Retailer shade note: metallic silver
Medium confidence· Digital match
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty(product price)Costs $3.50 moreMatches: Very close colourClaims crease resistanceClaims waterproof
Differences: Silver rather than whiteShimmer rather than duochrome (finish)Cream rather than powder (format)
Very close colour · Shimmer
Ingredients (not scored): 1% ingredient overlap
Differences: Silver rather than white · Shimmer rather than duochrome (finish) · Cream rather than powder (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: silver shimmer
Medium confidence· Digital match
Ulta Beauty Collection Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Metallic
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish)
Retailer shade note: white with an icy baby blue flip
Low confidence· Digital match
ColourPop Jelly Much Gel Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Same format: powderClaims crease resistanceClaims comfort
Differences: Noticeably different swatch colourDeeper12-hour wear rather than long-wearing (longevity)
Visibly different colour · Glitter
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · 12-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
MAC Cosmetics Small Glitter Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta BeautyCosts $37 moreMatches: Same format: powderSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourShimmer rather than duochrome (finish)
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish)
Medium confidence· Digital match
Clinique All About Shadow Quad Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same format: powderClaims crease resistance
Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)Not listed rather than long-wearing (longevity)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish) · Not listed rather than long-wearing (longevity)
Retailer shade note: deep gold and navy
Medium confidence· Digital match
Morphe ChromaPlus Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $21 moreMatches: Same longevity: long-wearingClaims crease resistanceClaims waterproof
Differences: Golden rather than whiteLiquid rather than powder (format)
Close colour · Glitter · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Golden rather than white · Liquid rather than powder (format)
Retailer shade note: fiery mango orange + lemon gold sparkle
Medium confidence· Digital match
Danessa Myricks Beauty Twin Flames Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta BeautyCosts $15 moreMatches: Same finish: duochromeSame longevity: long-wearingClaims crease resistance
Differences: Pink rather than whiteLiquid rather than powder (format)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Duochrome
Ingredients (not scored): 22% ingredient overlap
Differences: Pink rather than white · Liquid rather than powder (format)
Retailer shade note: iridescent pink
Low confidence· Digital match
R.E.M. Beauty Starlet Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same format: powderClaims crease resistance
Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)Not listed rather than long-wearing (longevity)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish) · Not listed rather than long-wearing (longevity)
Retailer shade note: icy lavender and taupe
Medium confidence· Digital match
Morphe ChromaPlus Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $21 moreMatches: Same finish: duochromeSame longevity: long-wearingClaims crease resistance
Differences: Rose rather than whiteLiquid rather than powder (format)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Duochrome · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Rose rather than white · Liquid rather than powder (format)
Retailer shade note: rose quartz with a lavender shift
Low confidence· Digital match
Danessa Myricks Beauty Twin Flames Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $15 moreMatches: Same longevity: long-wearingClaims waterproof
Differences: Noticeably different swatch colourDeeperSilver rather than white
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Metallic rather than duochrome (finish) · Cream rather than powder (format)
Retailer shade note: frosted silver metal
Medium confidence· Digital match
Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $18 moreMatches: Same longevity: long-wearingClaims crease resistanceClaims comfort
Differences: Noticeably different swatch colourDeeperShimmer rather than duochrome (finish)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than duochrome (finish) · Liquid rather than powder (format)
Retailer shade note: opalescent white with blue, pink, and purple pearl
Medium confidence· Digital match
Stila Liqua-Play Eye Shadow
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyMatched on the Ivory Bisque pan
Ulta BeautyCosts $28 moreMatches: Same format: powderSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourShimmer rather than duochrome (finish)
Visibly different colour · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish)
Medium confidence· Digital match
Clinique All About Shadow Duo Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same format: powderSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourDeeperSilver rather than white
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than white
Retailer shade note: silver sparkle
Medium confidence· Digital match
Lancôme Idôle Goddess Dimension Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $3 moreGlitter · Sheer
Differences: Blue rather than whiteStick rather than powder (format)Not listed rather than long-wearing (longevity)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Glitter · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Blue rather than white · Stick rather than powder (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer opal with silver, pink, violet and blue sparkle
Low confidence· Digital match
ColourPop Jelly Much Gel Eyeshadow Stick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$10View at Ulta BeautyMatched on the lighter eyeshadow pan
SephoraCosts $35 moreShimmer · Opaque
Differences: Noticeably different swatch colourShimmer rather than duochrome (finish)Not listed rather than long-wearing (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Not listed rather than long-wearing (longevity)
Retailer shade note: diamond sparkles
Medium confidence· Digital match
Patrick Ta Major Dimension Eye Illusion Eyeshadow Duo
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $27 moreMatches: Claims waterproof
Differences: Noticeably different swatch colourSilver rather than whiteMetallic rather than duochrome (finish)
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Silver rather than white · Metallic rather than duochrome (finish) · Stick rather than powder (format) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: metallic pearlescent platinum
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyShowing 12 of 28 matches
about-face Matte Fluid Eye Paint in White Noise, against ColourPop Super Shock Shadow in Ice Dream. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face Matte Fluid Eye Paint in White Noise.
Weighted ingredient similarity 17%. Ingredients only affect results through the filters.
about-face Fractal Glitter Eye Paint in Celestial Body, against ColourPop Super Shock Shadow in Ice Dream. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face Fractal Glitter Eye Paint in Celestial Body.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
about-face Matte Fluid Eye Paint White Noise
Ulta BeautyYour shade $7 at Ulta Beauty · product price; shade not separately priced
about-face Fractal Glitter Eye Paint Celestial Body
Ulta BeautyYour shade $7 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
