Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $21.49 at Ulta Beauty · product price; shade not separately priced
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $21.49 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $10.51 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for combination/oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: rich with red undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$2.50 less (12%)Matches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishMedium rather than light coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)$7.50 less (35%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $26.51 moreMatches: Very close colourSame cool undertoneSame light coverage
Differences: Radiant rather than natural finishNot marketed for oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for oily/sensitive skin
Retailer shade note: deepest with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sUlta Beauty(product price)$5.49 less (26%)Matches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Slightly lighterMedium rather than light coverageNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Medium rather than light coverage · No skin-like finish claimed
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$13.49 less (63%)Matches: Same cool undertoneSame natural finishClaims long-wearing
Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: rich with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$14.50 less (67%)Matches: Very close colourSame cool undertone
Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed
Retailer shade note: very deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty$14.50 less (67%)Matches: Very close colourSame cool undertone
Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed
Retailer shade note: tan deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty(product price)Costs $12.51 moreMatches: Very close colourBoth claim a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneNatural matte rather than natural finishBuildable rather than light coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than natural finish · Buildable rather than light coverage
Retailer shade note: dark shade with neutral undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $22.51 moreMatches: Similar undertone (neutral vs cool)Same natural finishBoth claim a skin-like finish
Differences: Medium rather than light coverageNot marketed for dry/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: medium deep
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)Costs $2.51 moreMatches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than light coverageNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed
Retailer shade note: Deepest with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $26.51 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: for rich deep skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $20.51 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than light coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than light coverage · Not marketed for combination/sensitive skin
Retailer shade note: Very Rich with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $27.51 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Medium rather than light coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: deep, bronze undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.51 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: deep, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24.51 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than light coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed
Retailer shade note: dark deep rich brown with red undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $30.51 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than light coverageNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $17.51 moreMatches: Same cool undertoneSame natural finishClaims long-wearing
Differences: Full rather than light coverageNo skin-like finish claimedContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: very deep complexion with cool rosy undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$6.49 less (30%)Matches: Very close colourSame light coverageBoth claim a skin-like finish
Differences: Slightly deeperSlightly warmer undertoneRadiant rather than natural finish
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: Deep skin tone, neutral-warm undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty(product price)$7.50 less (35%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly warmer undertoneMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $20.51 moreMatches: Same natural finishClaims a blurring effectClaims 12-hour wear
Differences: Neutral rather than cool undertoneBuildable rather than light coverageNo skin-like finish claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than light coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $11.51 moreMatches: Same cool undertoneSame light coverageClaims 8-hour wear
Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for dry/oily/sensitive skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin
Retailer shade note: deepest with cool brown undertones
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $33.51 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $18.51 moreMatches: Very close colourSame natural finishSame light coverage
Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry/oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry/oily skin
Retailer shade note: deep with warm tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $20.51 moreMatches: Same cool undertoneClaims a blurring effectClaims 16-hour wear
Differences: Radiant rather than natural finishMedium rather than light coverageNo skin-like finish claimed
Close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $14.51 moreMatches: Very close colourBoth claim a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for normal/sensitive skin
Retailer shade note: deep / rich - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$2.50 less (12%)Matches: Both claim a skin-like finishClaims 48-hour wearClaims transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than light coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalmart$9.52 less (44%)Matches: Very close colourSame cool undertoneClaims long-wearing
Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartShowing 12 of 29 matches
The closest shade to CoverGirl Simply Ageless Skin Perfector Essence Foundation Deep (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sable
$36
16 Deep
$36
8C
$38
175
$12.99
550 Suede C
$32
17.5 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
R.E.M. Beauty Sweetener Foundation in rich 4 c, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty Sweetener Foundation in rich 4 c.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation in C10 Cool Deep, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in C10 Cool Deep.
6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
R.E.M. Beauty Sweetener Foundation rich 4 c
Ulta BeautyYour shade $21.49 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris True Match Super-Blendable Foundation C10 Cool Deep
Ulta BeautyYour shade $21.49 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
