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Simply Ageless Skin Perfector Essence Foundation Fair dupes and alternatives CoverGirl

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Timeless Hydrating Foundation 20B Light Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
FairChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Light coverage
The match
Tarte
20B Light Beige
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $20.51 more

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: about-face THE PERFORMER Skin-Focused Foundation L1COOL

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
FairChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Light coverage
The match
about-face
L1COOL
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Match price
$25Ulta BeautyUlta Beauty
Costs $3.51 more

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 80
    $38Ulta BeautyUlta Beauty(product price)Costs $16.51 more

    Matches: Both claim a skin-like finishClaims a lightweight feelAdds SPF 50

    Differences: Slightly cooler undertoneLight-medium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Light-medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Light-medium rather than light coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C1.5 Cool Light
    Shade match 82
    $13.99Ulta BeautyUlta Beauty(product price)$7.50 less (35%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than light coverage

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    4.5N
    Shade match 95
    $48SephoraSephoraCosts $26.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $41Ulta BeautyUlta BeautyCosts $19.51 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C0.5 Cool Light
    Shade match 81
    $13.99Ulta BeautyUlta Beauty(product price)$7.50 less (35%)

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage

    Medium confidence· Digital match

    View match
  6. #8 · Essence

    Foundation Stick

    10
    Shade match 91
    $6.99Ulta BeautyUlta Beauty$14.50 less (67%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $36SephoraSephoraCosts $14.51 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: light / medium - neutral

    Medium confidence· Digital match

    View match
  9. #11 · Doll 10

    Peptide Bounce Flexible Foundation

    Fair/Light
    Shade match 88
    $44Ulta BeautyUlta BeautyCosts $22.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    40
    Shade match 89
    $6.99Ulta BeautyUlta Beauty(product price)$14.50 less (67%)

    Matches: Near-identical swatch colour

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed

    Retailer shade note: fair with rosy peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Beige
    Shade match 87
    $45Ulta BeautyUlta BeautyCosts $23.51 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than light coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $39SephoraSephoraCosts $17.51 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than light coverage · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: fair complexion with cool rosy undertone

    Medium confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Best Skin Ever Liquid Foundation

    09P
    Shade match 87
    $24SephoraSephoraCosts $2.51 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: very light with pink undertones

    Medium confidence· Digital match

    View match
  14. #16 · Well People

    Supernatural Complexion Stick

    10 Fair Cool
    Shade match 80
    $18.20$26Ulta BeautyUlta Beauty$3.29 less (15%)

    Matches: Same natural finishSame light coverageClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  15. #17 · Essence

    Foundation Stick

    50
    Shade match 88
    $6.99Ulta BeautyUlta Beauty(product price)$14.50 less (67%)

    Matches: Same neutral undertone

    Differences: Slightly deeperMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $23.51 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than light coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  17. Shade match 79
    $41Ulta BeautyUlta Beauty(product price)Costs $19.51 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than light coverage

    Retailer shade note: fair light cool

    Medium confidence· Digital match

    View match
  18. Shade match 85
    $53Ulta BeautyUlta BeautyCosts $31.51 more

    Matches: Very close colourSame natural finishClaims 24-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  19. Shade match 87
    $50SephoraSephoraCosts $28.51 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra light with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    5C Confident
    Shade match 86
    $47SephoraSephoraCosts $25.51 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light cool

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    Best Skin Ever Liquid Foundation

    04P
    Shade match 84
    $24SephoraSephoraCosts $2.51 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    Fit Me Dewy + Smooth Foundation

    105 Fair Ivory
    Shade match 90
    $14.90WalmartWalmart$6.59 less (31%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  23. #25 · Sigma Beauty

    Skin Perfector Hydrating Tint

    1 - Fair Ivory
    Shade match 87
    $27.30$39Ulta BeautyUlta BeautyCosts $5.81 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Buildable rather than light coverageNo skin-like finish claimedNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: ivory

    Medium confidence· Digital match

    View match
  24. Shade match 84
    $36SephoraSephoraCosts $14.51 more

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly cooler undertoneMedium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: light - cool

    Medium confidence· Digital match

    View match
  25. Shade match 88
    $47SephoraSephoraCosts $25.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than light coverageNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than light coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: very fair with cool-neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    6 Fair Neutral
    Shade match 85
    $38SephoraSephoraCosts $16.51 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  27. #29 · Rude

    Perfect Base Foundation Stick

    10W Fair Warm
    Shade match 88
    $8.75Ulta BeautyUlta Beauty(product price)$12.74 less (59%)

    Matches: Near-identical swatch colourSame light coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $17.99Ulta BeautyUlta Beauty(product price)$3.50 less (16%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims 24-hour wear

    Differences: Slightly deeperRadiant rather than natural finishFull rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Full rather than light coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  29. #31 · R.E.M. Beauty

    Sweetener Foundation

    fair 8 n
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)Costs $13.51 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 94
    $52SephoraSephoraCosts $30.51 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: fair-light rosy neutral

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Simply Ageless Skin Perfector Essence Foundation Fair (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Close colour
    • Very fair · Neutral undertone

    $34

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Very close colour
    • Very fair

    $15.99

  6. Clinique Even Better All-Over Concealer + Eraser

    CN 02 Breeze

    Clinique Even Better All-Over Concealer + Eraser, shade CN 02 Breeze

    • Close colour
    • Very fair · Neutral · neutral pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 20B Light Beige, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match20B Light BeigeScore
Shade match55% of overall95
Colour92#ffd5c2#fdd3bbVery close colourColour difference 2.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 20B Light Beige.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Why the closest overall alternative works

about-face THE PERFORMER Skin-Focused Foundation in L1COOL, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeL1COOLScore
Shade match55% of overall88
Colour96#ffd5c2#ffd1bdLooks identicalColour difference 1.3 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in L1COOL.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Slightly cooler undertone
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone moderate vs none

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 20B Light Beige

Match price
$42Ulta BeautyUlta Beauty
Costs $20.51 more

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

about-face THE PERFORMER Skin-Focused Foundation L1COOL

Match price
$25Ulta BeautyUlta Beauty
Costs $3.51 more

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.