Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $21.49 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $21.49 at Ulta Beauty
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$7.50 less (35%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than light coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $20.51 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than light coverageNo skin-like finish claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $22.51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperMedium rather than light coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: fair
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $2.51 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: very light with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $19.51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than light coverage
Retailer shade note: fair light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20.51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$12.74 less (59%)Matches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: No skin-like finish claimed
Looks identical · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: No skin-like finish claimed
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta BeautyCosts $2.51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed
Retailer shade note: light neutral peach
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $32.51 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverageNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$7.50 less (35%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalgreens$14.99View at WalgreensWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $2.51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $15.51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than light coverageNo skin-like finish claimedNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Light skin with pinky-beige undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$0.50 less (2%)Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage
Differences: Slightly deeperRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartTarget$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensWalmart$31.94View at WalmartTarget$6.50 less (30%)Matches: Very close colourSame neutral undertone
Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$16View at WalmartUlta BeautyCosts $8.51 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Slightly deeperRadiant rather than natural finishLight-medium rather than light coverage
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light-medium rather than light coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fairest with neutral undertones
Medium confidence· Digital match
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty(product price)$14.50 less (67%)Matches: Very close colourSimilar undertone (warm vs neutral)
Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed
Retailer shade note: fair with peachy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $25.51 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than light coverageNot marketed for dry/normal skinContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than light coverage · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: fair with warm-golden undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty(product price)Costs $2.51 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than light coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than light coverage · No skin-like finish claimed
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyWalmart$6.59 less (31%)Matches: Very close colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for combination/oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$14.90View at WalmartAmazon$12.54 less (58%)Matches: Very close colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for combination/oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Amazon$8.95View at AmazonWalmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartSephoraCosts $17.51 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneBuildable rather than light coverageNot marketed for combination/oily skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than light coverage · Not marketed for combination/oily skin
Retailer shade note: Light shade with cool undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $19.51 moreMatches: Very close colourSame natural finishSame light coverage
Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: fair-light with a cool undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $27.51 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$9.50 less (44%)Matches: Near-identical swatch colourSame neutral undertoneClaims 12-hour wear
Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$0.49 less (2%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly deeperSlightly cooler undertoneBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than light coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)Costs $25.41 moreMatches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $50.51 moreMatches: Very close colourSame light coverageClaims a lightweight feel
Differences: Slightly deeperRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: fair-to-light shade
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)$1.49 less (7%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than light coverageNo skin-like finish claimedNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin
Retailer shade note: fair neutral peachy tone
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $17.51 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than light coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 29 matches
The closest shade to CoverGirl Simply Ageless Skin Perfector Essence Foundation Light (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0N1
$34
Porcelain
$36
Fair
$12
Tone 3.8 N
$32
015 Light
2 Fair
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Tower 28 Beauty SunnyDays Skin Tint in 13 La Cienega, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tower 28 Beauty SunnyDays Skin Tint in 13 La Cienega.
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 312
Ulta BeautyYour shade $21.49 at Ulta Beauty
Tower 28 Beauty SunnyDays Skin Tint 13 La Cienega
SephoraYour shade $21.49 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
