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Simply Ageless Skin Perfector Essence Foundation Rich dupes and alternatives CoverGirl

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Lifter Stix Multi-Use Face Stick 75

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
RichChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
Maybelline
75
Depth and undertone: Deep · Cool
Finish and coverage: Natural finish
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$8.50 less (40%)

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation C9.5 Cool Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
RichChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
The match
L'Oréal Paris
C9.5 Cool Deep
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
86
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Match price
$13.99Ulta BeautyUlta Beauty
$7.50 less (35%)

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 84
    $21$30Ulta BeautyUlta Beauty$0.49 less (2%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Buildable rather than light coverage · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 86
    $56SephoraSephoraCosts $34.51 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for combination/oily skin

    Retailer shade note: very deep with red golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 21C
    Shade match 95
    $42SephoraSephoraCosts $20.51 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Full rather than light coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than light coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Rich with Cool Neutral Undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $40SephoraSephoraCosts $18.51 more

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than light coverageNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for oily skin

    Retailer shade note: deep skin tones with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $50SephoraSephoraCosts $28.51 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Very deep with cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $15.99Ulta BeautyUlta Beauty(product price)$5.50 less (26%)

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Radiant rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 8
    Shade match 75
    $51.50Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Same natural finishSame light coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Natural Deep
    Shade match 89
    $17.99CVSCVS$3.50 less (16%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 82
    $56SephoraSephoraCosts $34.51 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for combination/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 86
    $18.99Ulta BeautyUlta Beauty$2.50 less (12%)

    Matches: Same cool undertoneBoth claim a skin-like finishClaims 48-hour wear

    Differences: Matte rather than natural finishMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    38C Magnetic
    Shade match 90
    $47SephoraSephoraCosts $25.51 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Cushion Foundation

    384 Neutral
    Shade match 87
    $19.99Ulta BeautyUlta Beauty(product price)$1.50 less (7%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than light coverage

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$2.50 less (12%)

    Matches: Same cool undertoneBoth claim a skin-like finishClaims 48-hour wear

    Differences: Slightly deeperMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Light Reflecting Foundation

    Timaru
    Shade match 88
    $55SephoraSephoraCosts $33.51 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: D4.5 - deep with neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Temptu

    Perfect Canvas Foundation

    10C Caramel
    Shade match 84
    $34Ulta BeautyUlta BeautyCosts $12.51 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims long-wearing

    Differences: Natural matte rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    84
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than light coverage

    Retailer shade note: tan shade with cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $20.51 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than light coverage · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  17. Shade match 88
    $40SephoraSephoraCosts $18.51 more

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Full rather than light coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than light coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · ILIA

    Super Serum Skin Tint SPF 40

    Miho ST17
    Shade match 88
    $48SephoraSephoraCosts $26.51 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for combination/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/oily skin

    Retailer shade note: Very deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · R.E.M. Beauty

    Sweetener Foundation

    deep 6 c
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)Costs $13.51 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  20. Shade match 85
    $45Ulta BeautyUlta BeautyCosts $23.51 more

    Matches: Same cool undertoneSame natural finishClaims 16-hour wear

    Differences: Full rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: level-two tan with a cool undertone

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    20: Deep Bronze
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$7.49 less (35%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep rich with cool undertone

    Medium confidence· Digital match

    View match
  22. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $20.51 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  23. Shade match 83
    $50SephoraSephoraCosts $28.51 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  24. #26 · Natasha Denona

    HY-GLAM Powder Foundation

    RN9
    Shade match 87
    $55Ulta BeautyUlta Beauty(product price)Costs $33.51 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    20

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep rosy

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 77
    $18.99Ulta BeautyUlta Beauty(product price)$2.50 less (12%)

    Matches: Both claim a skin-like finishClaims 48-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    77
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. #28 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7C Chocolate Ganache
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Slightly deeperMatte rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than light coverage · No skin-like finish claimed

    Retailer shade note: rich deep with cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Deep 560 C
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$5.49 less (26%)

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Radiant rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    40
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    19: Deep Golden
    Shade match 90
    $14Ulta BeautyUlta Beauty(product price)$7.49 less (35%)

    Matches: Same cool undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep with a cool undertone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Simply Ageless Skin Perfector Essence Foundation Rich (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Slight colour difference
    • Deep · Cool undertone

    $34

  4. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Slight colour difference
    • Deep · Cool undertone

    $24

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Slight colour difference
    • Deep · Cool · pink undertone

    $31

  6. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Slight colour difference
    • Deep · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Stix Multi-Use Face Stick in 75, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest shade match75Score
Shade match55% of overall96
Colour94#8b4837#894934Very close colourColour difference 1.7 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableLightNot listedNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 75.

Same or better

  • $8.50 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Claims not settling into lines

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone moderate vs none

Why the closest overall alternative works

L'Oréal Paris True Match Super-Blendable Foundation in C9.5 Cool Deep, against CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest overall alternativeC9.5 Cool DeepScore
Shade match55% of overall88
Colour80#8b4837#814a34Close colourColour difference 3.6 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C9.5 Cool Deep.

Same or better

  • $7.50 less
  • Same cool undertone
  • Same natural finish
  • Both claim a skin-like finish

Different

  • Small colour difference on the swatch
  • Medium rather than light coverage

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Where to buy

Closest shade match

Maybelline Lifter Stix Multi-Use Face Stick 75

Match price
$12.99Ulta BeautyUlta Beauty
$8.50 less (40%)

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Super-Blendable Foundation C9.5 Cool Deep

Match price
$13.99Ulta BeautyUlta Beauty
$7.50 less (35%)

Your shade $21.49 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.