16HR Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics
4.2 (5,664)·Tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Same full coverage· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
63
Finish & visual result
100
Wear & performance
72
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
55
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than matte finish
Score details
Shade match
72
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep with cool subtle red undertones
Matches: Same matte finish· Same full coverage· Claims a skin-like finish
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
65
Finish & visual result
79
Wear & performance
65
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: deep-tan skin tones with neutral undertones
Differences: Slightly deeper· Slightly warmer undertone· Does not claim not settling into lines
Score details
Shade match
58
Finish & visual result
100
Wear & performance
54
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Same full coverage· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
69
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
73
Finish & visual result
55
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Deep Cinnamon (Tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5C, against e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shadeDeep CinnamonClosest shade matchDark 5CHow they compareScore
Shade match55% of overall85
Colour60%75#aa7c5a#b5764bClose colourColour difference 4.3 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared37
Finish35%0MatteLuminousDifferentLuminous finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep, against e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shadeDeep CinnamonClosest overall alternative40.5 DeepHow they compareScore
Shade match55% of overall84
Colour60%75#aa7c5a#b77f62Close colourColour difference 4.3 (0 is identical)
Depth15%94TanTanSameDepth difference: 3.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 80/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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