16HR Camo Concealer Tan Latte dupes and alternatives e.l.f. Cosmetics
4.2 (5,664)·Medium light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly lighter· Olive rather than neutral undertone· Radiant rather than matte finish
Score details
Shade match
77
Finish & visual result
43
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium tan with olive undertones
Differences: Slightly deeper· Olive rather than neutral undertone· Radiant rather than matte finish
Score details
Shade match
73
Finish & visual result
43
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium tan with neutral olive undertones
Matches: Same full coverage· Claims a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Described as light, yours as tan· Slightly cooler undertone
Score details
Shade match
40
Finish & visual result
64
Wear & performance
100
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Slightly lighter · Described as light, yours as tan · Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Light, Cool Rosy
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan
The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Tan Latte (Medium light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.5 Medium Nude, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte. Every attribute compared, with its share of the score.
ComparedYour shadeTan LatteClosest match21.5 Medium NudeHow they compareScore
Shade match55% of overall88
Colour60%89#ceab8d#d7b28fVery close colourColour difference 2.5 (0 is identical)
Overall match 83/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $22 more
View at Walmart
View at Target