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Camo Liquid Blush Pinky Promise dupes and alternatives e.l.f. Cosmetics

Pink · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Tower 28 Beauty BeachPlease Lip + Cheek Dewy Cream Blush Happy Hour

The equivalent shade and the most similar blush overall.

Your shade
e.l.f. Cosmetics
Pinky PromiseChange shade
Colour family, undertone and depth: Pink · Cool · Medium
Finish and pigmentation: Dewy · Buildable
The match
Tower 28 Beauty
Happy Hour
Colour family, undertone and depth: Pink · Warm · Medium
Finish and pigmentation: Dewy · Sheer
Overall match
80out of 100
Shade (Shade match)
78
Finish (Finish, pigmentation & format)
81
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
42
Shade match
78out of 100
Colour
83
Depth
98
Undertone (Undertone and colour family)
57
Medium confidence· Digital matchWhy it matches
Best price
$20SephoraSephora
Costs $12 more

Your shade $8 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Blush Filter Soft Glow Liquid Blush

    Sunset Lychee
    Shade match 65
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: dewySame pigmentation: buildableSame format: liquid

    Differences: Warm rather than cool undertoneCoral rather than pinkNormal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    88

    Close colour · Dewy · Buildable

    Ingredients (not scored): 26% ingredient overlap

    Differences: Warm rather than cool undertone · Coral rather than pink · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: rosy coral

    Medium confidence· Digital match

    View match
  2. #3 · Natasha Denona

    Hy-Blush Cloudy Cream Cheek Duo

    Fresh Mauve

    Matched on the deeper blush pan

    Shade match 67
    $42SephoraSephoraCosts $34 more

    Matches: Same cool undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourMauve rather than pinkCream rather than liquid (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    85

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than pink · Cream rather than liquid (format)

    Retailer shade note: mauve/glowy nude

    Medium confidence· Digital match

    View match
  3. #4 · Benefit Cosmetics

    Benetint Liquid Lip & Cheek Stain

    Playtint
    Shade match 75
    $28SephoraSephoraCosts $20 more

    Matches: Same pigmentation: buildableSame format: liquidSame longevity: long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than dewy (finish)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    84
    Wear & performance
    70
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than dewy (finish)

    Retailer shade note: pink lemonade-tinted lip & cheek stain

    Medium confidence· Digital match

    View match
  4. Shade match 73
    $28SephoraSephoraCosts $20 more

    Matches: Very close colourSame finish: dewySame longevity: long-wearing

    Differences: Warm rather than cool undertoneRose rather than pinkPowder rather than liquid (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    73
    Wear & performance
    100
    Comfort & skin suitability
    78

    Very close colour · Dewy

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than pink · Powder rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: soft rose

    Medium confidence· Digital match

    View match
  5. #6 · RMS Beauty

    ReDimension Hydra Powder Blush

    Kir Royale
    Shade match 69
    $38Ulta BeautyUlta BeautyCosts $30 more

    Matches: Same cool undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourMauve rather than pinkPowder rather than liquid (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    80
    Wear & performance
    100
    Comfort & skin suitability
    85

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than pink · Powder rather than liquid (format)

    Retailer shade note: mauve surprise

    Medium confidence· Digital match

    View match
  6. Shade match 62
    $26SephoraSephoraCosts $18 more

    Matches: Same pigmentation: buildableSame longevity: long-wearingClaims hydration

    Differences: Warm rather than cool undertoneOrange rather than pinkDoes not claim comfort

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Orange rather than pink · Does not claim comfort

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: Coral Orange

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Shake N' Play Buildable Liquid Blush

    Bow'Peep
    Shade match 75
    $28SephoraSephoraCosts $20 more

    Matches: Same pigmentation: buildableSame format: liquidClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than dewy (finish)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    84
    Wear & performance
    55
    Comfort & skin suitability
    85

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than dewy (finish) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: petal pink

    Medium confidence· Digital match

    View match
  8. #9 · Rare Beauty

    Soft Pinch Liquid Blush

    Grateful
    Shade match 62
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: dewySame pigmentation: buildableSame format: liquid

    Differences: Neutral rather than cool undertoneRed rather than pink12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    96

    Close colour · Dewy · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than pink · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: dewy true red

    Medium confidence· Digital match

    View match
  9. #10 · Huda Beauty

    Blush Filter Soft Glow Liquid Blush

    Strawberry Cream
    Shade match 52
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: dewySame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourDeeperWarm rather than cool undertone

    Score details
    Shade match
    52
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    88

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Rose rather than pink · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  10. #11 · Benefit Cosmetics

    Benetint Liquid Lip & Cheek Stain

    Floratint
    Shade match 66
    $28SephoraSephoraCosts $20 more

    Matches: Same pigmentation: buildableSame format: liquidSame longevity: long-wearing

    Differences: Warm rather than cool undertoneRose rather than pinkNatural rather than dewy (finish)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    84
    Wear & performance
    70
    Comfort & skin suitability
    100

    Close colour · Natural · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than pink · Natural rather than dewy (finish)

    Retailer shade note: desert-rose

    Medium confidence· Digital match

    View match
  11. #12 · Hourglass

    Unreal Liquid Blush

    Vision
    Shade match 72
    $38Ulta BeautyUlta BeautyCosts $30 more

    Matches: Same format: liquidBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than pinkNatural rather than dewy (finish)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    75
    Wear & performance
    70
    Comfort & skin suitability
    78

    Close colour · Natural · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than pink · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: true rose

    Medium confidence· Digital match

    View match
  12. #13 · Juvia's Place

    Blushed Cream Blush

    Pink Passion
    Shade match 72
    $17Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame finish: dewySame pigmentation: buildable

    Differences: Warm rather than cool undertoneRose rather than pinkCream rather than liquid (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    85

    Very close colour · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Rose rather than pink · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: sensual rose

    Medium confidence· Digital match

    View match
  13. Shade match 54
    $26SephoraSephoraCosts $18 more

    Matches: Same pigmentation: buildableSame longevity: long-wearingClaims hydration

    Differences: Warm rather than cool undertonePeach rather than pinkDoes not claim comfort

    Score details
    Shade match
    54
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Peach rather than pink · Does not claim comfort

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: soft peach

    Medium confidence· Digital match

    View match
  14. #15 · Laura Geller

    Baked Blush-n-Brighten Marbleized Blush

    Summer Orchid
    Shade match 59
    $32SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame finish: dewySame longevity: long-wearing

    Differences: Noticeably different swatch colourOther rather than pinkPowder rather than liquid (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    73
    Wear & performance
    100
    Comfort & skin suitability
    85

    Slight colour difference · Dewy

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than pink · Powder rather than liquid (format)

    Use as blush: possible

    Retailer shade note: bright pink, raspberry & champagne

    Medium confidence· Digital match

    View match
  15. #16 · Revlon

    Glimmer Blush Drops

    Pink It Over
    Shade match 68
    $11.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Same finish: dewySame format: liquidBoth claim comfort

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    91
    Wear & performance
    40
    Comfort & skin suitability
    80

    Slight colour difference · Dewy · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Opaque rather than buildable (pigmentation) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  16. #17 · Fenty Beauty

    Shake N' Play Buildable Liquid Blush

    Fiya Papaya
    Shade match 67
    $28SephoraSephoraCosts $20 more

    Matches: Same pigmentation: buildableSame format: liquidClaims transfer resistance

    Differences: Warm rather than cool undertoneCoral rather than pinkNatural rather than dewy (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    84
    Wear & performance
    55
    Comfort & skin suitability
    85

    Close colour · Natural · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Coral rather than pink · Natural rather than dewy (finish) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: pink coral

    Medium confidence· Digital match

    View match
  17. #18 · Dior

    Rosy Glow Powder Blush

    015 Cherry
    Shade match 61
    $42SephoraSephoraCosts $34 more

    Matches: Same pigmentation: buildableSame longevity: long-wearingBoth claim comfort

    Differences: Neutral rather than cool undertoneRed rather than pinkNatural rather than dewy (finish)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    64
    Wear & performance
    100
    Comfort & skin suitability
    96

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than pink · Natural rather than dewy (finish) · Powder rather than liquid (format)

    Retailer shade note: a cherry red

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Glow Play Cushiony Blush

    Heat Index
    Shade match 71
    $34SephoraSephoraCosts $26 more

    Matches: Same finish: dewyBoth claim comfortClaims hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    78

    Slight colour difference · Dewy · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: bright pink

    Medium confidence· Digital match

    View match
  19. #20 · Jane Iredale

    Just Kissed Lip and Cheek Stain

    Forever Red
    Shade match 49
    $33Ulta BeautyUlta BeautyCosts $25 more

    Matches: Same format: liquidSame longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneRed rather than pink

    Score details
    Shade match
    49
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Red rather than pink · Does not claim comfort

    Medium confidence· Digital match

    View match
  20. #21 · Hourglass

    Unreal Liquid Blush

    Whim
    Shade match 65
    $38SephoraSephoraCosts $30 more

    Matches: Same format: liquidBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneNatural rather than dewy (finish)Sheer rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    75
    Wear & performance
    70
    Comfort & skin suitability
    78

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than cool undertone · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: bright pink

    Medium confidence· Digital match

    View match
  21. Shade match 63
    $40SephoraSephoraCosts $32 more

    Matches: Same longevity: long-wearing

    Differences: Warm rather than cool undertoneCoral rather than pinkNatural rather than dewy (finish)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    65
    Wear & performance
    100
    Comfort & skin suitability
    58

    Close colour · Natural

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Coral rather than pink · Natural rather than dewy (finish) · Cream rather than liquid (format) · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: bright pinky coral

    Medium confidence· Digital match

    View match
  22. #23 · Natasha Denona

    Hy-Blush Cloudy Cream Cheek Duo

    Flirty Flush

    Matched on the deeper blush pan

    Shade match 49
    $42SephoraSephoraCosts $34 more

    Matches: Same finish: dewySame pigmentation: buildableSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    49
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    85

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Coral rather than pink · Cream rather than liquid (format)

    Retailer shade note: coral/golden pink

    Medium confidence· Digital match

    View match
  23. Shade match 65
    $32SephoraSephoraCosts $24 more

    Matches: Same longevity: long-wearingBoth claim comfortClaims hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than pink

    Score details
    Shade match
    65
    Finish, pigmentation & format
    55
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than pink · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format)

    Retailer shade note: neutral rose

    Medium confidence· Digital match

    View match
  24. #25 · Rare Beauty

    Soft Pinch Matte Bouncy Blush

    Happy
    Shade match 77
    $27SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims transfer resistance

    Differences: Matte rather than dewy (finish)Cream rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    63
    Wear & performance
    40
    Comfort & skin suitability
    85

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than dewy (finish) · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  25. Shade match 53
    $29SephoraSephoraCosts $21 more

    Matches: Same finish: dewySame pigmentation: buildableSame longevity: long-wearing

    Differences: Warm rather than cool undertoneRed rather than pinkPowder rather than liquid (format)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    80
    Wear & performance
    100
    Comfort & skin suitability
    78

    Close colour · Dewy · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than pink · Powder rather than liquid (format) · Normal, Combination, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: vibrant red

    Medium confidence· Digital match

    View match
  26. #27 · Dior

    Rosy Glow Blush Stick

    015 Cherry
    Shade match 58
    $44SephoraSephoraCosts $36 more

    Matches: Same finish: dewySame pigmentation: buildableBoth claim comfort

    Differences: Warm rather than cool undertoneRed rather than pinkStick rather than liquid (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    86
    Wear & performance
    70
    Comfort & skin suitability
    78

    Close colour · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than pink · Stick rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: a cherry red

    Medium confidence· Digital match

    View match
  27. #28 · Benefit Cosmetics

    Silky-Soft Powder Blush

    Crystah
    Shade match 72
    $34SephoraSephoraCosts $26 more

    Matches: Same pigmentation: buildableClaims transfer resistanceClaims waterproof

    Differences: Warm rather than cool undertonePowder rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    69
    Wear & performance
    40
    Comfort & skin suitability
    96

    Close colour · Satin · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Powder rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: strawberry pink

    Medium confidence· Digital match

    View match
  28. #29 · MAC Cosmetics

    Glow Play Cushiony Blush

    Groovy
    Shade match 68
    $34Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same finish: dewyBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    78

    Slight colour difference · Dewy · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Medium confidence· Digital match

    View match
  29. #30 · Armani Beauty

    Cheek Tint Longwear Lightweight Liquid Blush

    41 Flaming Red
    Shade match 58
    $40SephoraSephoraCosts $32 more

    Matches: Same pigmentation: buildableSame format: liquidBoth claim comfort

    Differences: DeeperNeutral rather than cool undertoneRed rather than pink

    Score details
    Shade match
    58
    Finish, pigmentation & format
    84
    Wear & performance
    70
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Neutral rather than cool undertone · Red rather than pink · Natural rather than dewy (finish) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  30. #31 · Pat McGrath Labs

    Skin Fetish Divine Blush

    Lovestruck
    Shade match 77
    $39Ulta BeautyUlta BeautyCosts $31 more

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim comfort

    Differences: DeeperMatte rather than dewy (finish)Powder rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    53
    Wear & performance
    40
    Comfort & skin suitability
    96

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Matte rather than dewy (finish) · Powder rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: berry pink demi-matte

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Tower 28 Beauty BeachPlease Lip + Cheek Dewy Cream Blush in Happy Hour, against e.l.f. Cosmetics Camo Liquid Blush in Pinky Promise. Every attribute compared, with its share of the score.

ComparedYour shadePinky PromiseClosest matchHappy HourScore
Shade match55% of overall78
Colour83#f25357#f25664Close colourColour difference 3.3 (0 is identical)
Depth98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Undertone15CoolWarmDifferentCool against warm
Colour family100PinkPinkSameSame colour family
Finish, pigmentation & format25% of overall81
Finish100DewyDewySameSame dewy finish
Pigmentation65BuildableSheerSome differenceSheer rather than buildable
Format60LiquidCreamSome differenceCream rather than liquid
Wear & performance15% of overall · 1 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall42
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types46Combination, Dry, Normal, OilyNormal, Dry, SensitiveSome differenceBoth marketed for dry, normal skin
Overall match 80/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty BeachPlease Lip + Cheek Dewy Cream Blush in Happy Hour.

Same or better

  • Same finish: dewy
  • Same longevity: long-wearing
  • Claims hydration

Different

  • Small colour difference on the swatch
  • Warm rather than cool undertone
  • Sheer pigmentation instead of buildable
  • Cream format instead of liquid
  • Does not claim comfort
  • Normal, Dry, Sensitive skin types instead of combination, dry, normal, oily

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool pinksun-kissed coral pink
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Happy Hour

Best price
$20SephoraSephora
Costs $12 more

Your shade $8 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.