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H2O Proof Inkwell Waterproof Eyeliner Sugarplum dupes and alternatives e.l.f. Cosmetics

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Closest shade match: Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner 07 Purple Cabaret

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
e.l.f. Cosmetics
SugarplumChange shade
Form and tip: Liquid
Wear claims: Waterproof
The match
Lancôme
07 Purple Cabaret
Form and tip: Pencil · Pencil
Wear claims: Waterproof · 24 hour wear

Format: pencil. Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
88out of 100
Colour
81
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26Ulta BeautyUlta Beauty
Costs $18 more

Your shade $8 at Ulta Beauty

No eyeliner of this type is close enough to recommend as an overall alternative.

Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · KVD Beauty

    Tattoo Liner Waterproof Liquid Eyeliner

    Mad Max Brown
    Shade match 23
    $25SephoraSephoraCosts $17 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Matte Liquid Eyeliner

    Brown
    Shade match 22
    $22SephoraSephoraCosts $14 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  3. Shade match 22
    $25Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Epic Ink Waterproof Liquid Eyeliner

    Dark Chocolate
    Shade match 18
    $10Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  5. #6 · Stila

    Stay All Day Waterproof Liquid Eye Liner

    Intense Labradorite
    Shade match 16
    $25Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: charcoal

    Medium confidence· Digital match

    View match
  6. Shade match 15
    $19.60$28SephoraSephoraCosts $11.60 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte black, brush tip

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Epic Wear Long Lasting Liquid Eyeliner

    Red
    Shade match 15
    $12Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  8. #9 · Rare Beauty

    Perfect Strokes Matte Liquid Liner

    Brown
    Shade match 15
    $22Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  9. #10 · Kaja

    Wink Stamp Waterproof Winged Eyeliner

    Dark Brown - Original Cat Eye
    Shade match 15
    $29Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: rich espresso brown

    Medium confidence· Digital match

    View match
  10. #11 · ONE/SIZE

    Point Made Waterproof Liquid Eyeliner Pen

    Bodacious Black
    Shade match 13
    $19SephoraSephoraCosts $11 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Waterproof Eyeliner Pen

    Black
    Shade match 13
    $4Ulta BeautyUlta Beauty$4 less (50%)

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  12. Shade match 13
    $26Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  13. #14 · Benefit Cosmetics

    Roller Liner Waterproof Liquid Eyeliner

    Black
    Shade match 13
    $26Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  14. #15 · Haus Labs

    Clear Cut Waterproof Liquid Eyeliner

    Black Onyx
    Shade match 13
    $26SephoraSephoraCosts $18 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  15. #16 · Revlon

    ColorStay Lash Serum + Liner Liquid Liner

    Blackest Black
    $12.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  16. Shade match 20
    $27SephoraSephoraCosts $19 more

    Matches: Same form: liquidSame waterproof: claimed

    Differences: Not sold in your colourSatin rather than matte

    Score details
    Form & tip
    100
    Formula
    75
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Satin rather than matte

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  17. #18 · Maybelline

    Eyestudio Master Precise All Day Liquid Eyeliner

    Forest Brown
    Shade match 35
    $10.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  18. #19 · Physicians Formula

    Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum

    Deep Brown
    Shade match 21
    $11.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  19. #20 · Sacheu

    Long Wear Liquid Eyeliner STAY-N

    Eye’m Crisp
    Shade match 18
    $14Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  20. #21 · NYX Professional Makeup

    Vivid Matte Longwear Liquid Eyeliner

    Black
    Shade match 13
    $10Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  21. #22 · L'Oréal Paris

    Infallible Super Slim Liquid Eyeliner

    Black
    Shade match 13
    $10.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  22. #23 · e.l.f. Cosmetics

    Intense Ink Eyeliner

    Blackest Black
    Shade match 13
    $6Ulta BeautyUlta Beauty$2 less (25%)

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  23. #24 · e.l.f. Cosmetics

    Expert Liquid Liner

    Jet Black
    Shade match 13
    $4Ulta BeautyUlta Beauty$4 less (50%)

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  24. #25 · ILIA

    Clean Line Liquid Liner

    Midnight Express
    Shade match 13
    $29SephoraSephoraCosts $21 more

    Matches: Same form: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: black

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

See 11 in other formats

Why the closest shade match works

Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner in 07 Purple Cabaret, against e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner in Sugarplum. Every attribute compared, with its share of the score.

ComparedYour shadeSugarplumClosest shade match07 Purple CabaretScore
Form & tip45% of overall20
Form20LiquidPencilDifferentPencil rather than liquid
Tipnot comparableNot listedPencilNot comparableTip not listed for one product
Formula30% of overall100
Texturenot comparableNot listedGelNot comparableTexture not listed for one product
Finish100MatteMatteSameSame finish
Wear claims25% of overall100
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableNot listedNot listedNot comparableNeither product lists smudge resistance
Longevitynot comparableNot listed24-hour wearNot comparableA wear time not listed for one product
Overall match 64/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner in 07 Purple Cabaret.

Same or better

  • Same finish: matte
  • Same waterproof: claimed

Different

  • Pencil rather than liquid

Not compared

  • Tip: not listed for one
  • Texture: not listed for one
  • Smudge resistance: not listed for either
  • Longevity: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed

Where to buy 07 Purple Cabaret

Best price
$26Ulta BeautyUlta Beauty
Costs $18 more

Your shade $8 at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.