All 7 imagesFewer images
Official description
Plum
Standardised colour
Berry · Deep / dark · Cool undertone Details
Matte finish · Liquid
Price
$8
Ulta Beauty
Ulta BeautyWhere to buy Sugarplum (1 store)
Ulta Beauty$8 · out of stockView at Ulta BeautySimilar to e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner Sugarplum
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Sugarplum
Open Complete My LookFive ways to coordinate with e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner Sugarplum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$42
Moodie Blu
Nudestix NUDIES MATTE All Over Face Blush Color, shade Moodie Blu
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$37
View at Sephora
Lipstick
Unrestrained – 886
NARS Explicit Lipstick, shade Unrestrained – 886
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$42
Make It Work
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Make It Work
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$13
Lip gloss
110 Fete De Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 110 Fete De Fleurs
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$9.75
Blushcore
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Blushcore
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Neutral
$18
View at WalmartLip liner
Currant
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Currant
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$6
Bored Heaux
Fenty Beauty Trace'd Out Pencil Lip Liner, shade Bored Heaux
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$24
Eyeshadow
Plum
Milani Gilded Eyeshadow Sticks, shade Plum
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$11.99
Infinity
about-face Matte Fluid Eye Paint, shade Infinity
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$17
The same colour family across lips, cheeks and eyes.
Blush
Berry/Rose
Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio, shade Berry/Rose
- Same colour family: berry
- Combination · The blush pan · Berry · Deep / dark · Neutral
$38
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Same colour family: berry
- Sold as a lipstick · Berry · Deep / dark · Cool
$27
Lipstick
Drama Queen
Juvia's Place The Berries Velvety Matte Lipstick, shade Drama Queen
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$15
Deep Orchid
Pat McGrath Labs MatteTrance Lipstick, shade Deep Orchid
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$39
Lip gloss
Voyage
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Voyage
- Close match
- Colour match · Berry · Deep / dark · Cool
$26
Purple Pepp'r
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, shade Purple Pepp'r
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$26
Lip liner
Rich Wine
Maybelline Color Sensational Shaping Lip Liner, shade Rich Wine
- Close match
- Colour match · Berry · Deep / dark · Cool
$8.49
Berry Naughty
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Berry Naughty
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$28
Eyeshadow
Morning Java
Clinique All About Shadow Quad Eyeshadow, shade Morning Java
- Close match
- Colour match · Pan 4 · Berry · Deep / dark
$44
Vintage Granada
about-face Matte Fluid Eye Paint, shade Vintage Granada
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$17
A clear difference in colour or depth, on purpose.
Blush
Pretty Pleats!
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Pretty Pleats!
- Contrast: brown with berry
- Sold as a lipstick · Brown · Deep / dark · Cool
$27
1000 Berry Bisou
Lancôme Blush Subtil Oil-Free Powder Blush, shade 1000 Berry Bisou
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$34
Lipstick
Composer
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Composer
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Cool
$12.99
Next-Gen Thinking
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Next-Gen Thinking
- Contrast: lighter
- Combination · Other · Deep / dark · Cool
$13
Lip gloss
454 INIMITABLE
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss, shade 454 INIMITABLE
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Cool
$45
Trek
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Trek
- Contrast: rose with berry
- Combination · Rose · Deep / dark · Cool
$26
Lip liner
Liar
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Liar
- Contrast: nude with berry
- Combination · Nude · Deep / dark · Cool
$25
Bordeaux
Milani Color Statement Lip Liner, shade Bordeaux
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Cool
$6.49
Eyeshadow
605 About Last Night
Sephora Collection Colorful Eyeshadow, shade 605 About Last Night
- Contrast: lighter
- Combination · Grey · Deep / dark
$8
That's Rad
CoverGirl TruNaked Eyeshadow Palette, shade That's Rad
- Contrast: purple with berry
- Combination · Pan 4 · Purple · Deep / dark
$9.78
Soft colours close to a natural flush.
Blush
Mad Love
NARS Talc-Free Powder Blush, shade Mad Love
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$36
Single shade
Saie Dew Blush Liquid Cream Blush, shade Single shade
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$32
Lipstick
Endless Spice
Revlon ColorStay Overtime Lipcolor, shade Endless Spice
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$13.99
Syrup
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Syrup
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$25
Lip gloss
Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$20
Cinnamon Sugar
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Cinnamon Sugar
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$22
Lip liner
Blushing
L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$4
Mega
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$24
Eyeshadow
Making Mauves
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
Bronze
Jane Iredale ColorLuxe Eye Shadow Stick, shade Bronze
- Soft colour, close to a natural flush
- Combination · Brown · Medium
$28
Saturated or deep colours that stand out.
Blush
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Deep colour that stands out
- Sold as a lipstick · Berry · Deep / dark · Cool
$27
Soulful
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Soulful
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$27
Lipstick
Drama Queen
Juvia's Place The Berries Velvety Matte Lipstick, shade Drama Queen
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$15
Deep Orchid
Pat McGrath Labs MatteTrance Lipstick, shade Deep Orchid
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$39
Lip gloss
10 Plum
Clarins Lip Comfort Hydrating Oil, shade 10 Plum
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$32
006 Berry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 006 Berry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$42
Lip liner
Blackberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Blackberry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$22
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$24
Eyeshadow
Starry Bordeaux
L'Oréal Paris Le Shadow Stick, shade Starry Bordeaux
- Deep colour that stands out
- Combination · Berry · Deep / dark
$13.99
Chai Latte Haze
Kaja Beauty Bento Stacked Eyeshadow Trio, shade Chai Latte Haze
- Deep colour that stands out
- Combination · Pan 3 · Berry · Deep / dark
$28
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #4f2c42
- L* 23.2 a* 19.8 b* -6.9
- Colour family
- Berry
- stored classification
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Shimmer
- Not listed
- not stated
- Form
- Liquid
- brand claim, retailer filters (Ulta Beauty)
- Waterproof
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.