Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: natural· Same format: liquid· Both claim comfort
Differences: Brown rather than taupe· Buildable rather than opaque (pigmentation)· Long-wearing rather than not listed (longevity)
Score details
Shade match
77
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Close colour · Natural · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Brown rather than taupe · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same format: liquid· Both claim hydration
Differences: Brown rather than taupe· Buildable rather than opaque (pigmentation)· Long-wearing rather than not listed (longevity)
Score details
Shade match
85
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
60
Very close colour · Matte · Buildable
Ingredients (not scored): 31% ingredient overlap
Differences: Brown rather than taupe · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same finish: natural· Same format: liquid· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Differences: Sheer rather than opaque (pigmentation)· Cream rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
83
Finish, pigmentation & format
65
Wear & performance
40
Comfort & skin suitability
80
Close colour · Matte · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Sheer rather than opaque (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Differences: Brown rather than taupe· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
76
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
100
Close colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than taupe · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Matches: Same finish: natural· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Brown rather than taupe
Score details
Shade match
62
Finish, pigmentation & format
85
Wear & performance
50
Comfort & skin suitability
60
Slight colour difference · Natural · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Brown rather than taupe · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Does not claim comfort
Retailer shade note: for fair – fair light complexions
Matches: Same format: liquid· Both claim hydration
Differences: Noticeably different swatch colour· Deeper· Brown rather than taupe
Score details
Shade match
66
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Matte · Buildable
Ingredients (not scored): 31% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than taupe · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same finish: natural· Same pigmentation: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Stick rather than liquid (format)
Score details
Shade match
61
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
80
Visibly different colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: fair with neutral, cool undertones
Matches: Same finish: natural· Both claim hydration
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
85
Wear & performance
50
Comfort & skin suitability
60
Visibly different colour · Natural · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Does not claim comfort
Retailer shade note: for medium tan – tan complexions
Differences: Noticeably different swatch colour· Deeper· Stick rather than liquid (format)
Score details
Shade match
69
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: shadow for fair to light skin tones with neutral undertones
Differences: Noticeably different swatch colour· Lighter· Brown rather than taupe
Score details
Shade match
60
Finish, pigmentation & format
82
Wear & performance
50
Comfort & skin suitability
40
Slight colour difference · Natural · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than taupe · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Deeper· Brown rather than taupe
Score details
Shade match
63
Finish, pigmentation & format
74
Wear & performance
50
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than taupe · Cream rather than liquid (format) · Does not claim comfort · Does not claim hydration
Matches: Same finish: natural· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Brown rather than taupe
Score details
Shade match
56
Finish, pigmentation & format
85
Wear & performance
50
Comfort & skin suitability
60
Slight colour difference · Natural · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Brown rather than taupe · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Does not claim comfort
Retailer shade note: for fair light – light complexions
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
61
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
100
Visibly different colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Rare Beauty Soft Pinch Liquid Contour in Gentle, against e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Fair/Light. Every attribute compared, with its share of the score.
ComparedYour shadeFair/LightClosest matchGentleHow they compareScore
Shade match55% of overall95
Colour50%91#b2927f#b59485Very close colourColour difference 2.1 (0 is identical)
Depth25%98LightLightSameDepth difference 1.3 on the 0–100 scale
Undertone—not comparableNot listedCoolUndertone unknown on one side
Colour family25%100TaupeTaupeSameSame colour family
Finish, pigmentation & format25% of overall93
Finish60%100NaturalNaturalSameSame natural finish
Pigmentation20%65OpaqueBuildableSome differenceBuildable rather than opaque
Format20%100LiquidLiquidSameBoth liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity50%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $24 more
