Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: natural· Both claim hydration
Differences: Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
94
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
60
Very close colour · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Near-identical swatch colour· Same finish: natural· Both claim comfort
Differences: Golden rather than bronze· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
88
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
100
Looks identical · Natural · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Golden rather than bronze · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Sold as bronzer, rated here for use as contour (possible)
Retailer shade note: warm golden undertone, natural finish for medium skin tones
Matches: Very close colour· Claims transfer resistance· Claims waterproof
Differences: Buildable rather than opaque (pigmentation)· Powder rather than liquid (format)· 24-hour wear rather than not listed (longevity)
Score details
Shade match
95
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
80
Very close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Powder rather than liquid (format) · 24-hour wear rather than not listed (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as contour (possible)
Differences: Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)· 16-hour wear rather than not listed (longevity)
Score details
Shade match
94
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
60
Very close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · 16-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: light-medium with neutral undertones
Matches: Same finish: natural· Both claim comfort· Both claim hydration
Differences: Deeper· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
83
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
100
Close colour · Natural · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Sold as bronzer, rated here for use as contour (possible)
Retailer shade note: neutral/olive undertone, natural finish for tan skin tones
Matches: Same finish: natural· Claims waterproof· Both claim hydration
Differences: Sheer rather than opaque (pigmentation)· Stick rather than liquid (format)· 24-hour wear rather than not listed (longevity)
Score details
Shade match
88
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
60
Close colour · Natural · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Sheer rather than opaque (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than not listed (longevity) · Does not claim comfort
Use as contour: possible
Retailer shade note: contour for light to medium skin
Differences: Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
87
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
80
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: contour, cool neutral undertone for light medium skin tones
Differences: Sheer rather than opaque (pigmentation)· Powder rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
88
Finish, pigmentation & format
63
Wear & performance
40
Comfort & skin suitability
80
Close colour · Satin · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Sheer rather than opaque (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as contour (possible)
Retailer shade note: medium-deep bronze with warm undertones
Matches: Same finish: natural· Same pigmentation: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Stick rather than liquid (format)
Score details
Shade match
73
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Use as contour: possible
Retailer shade note: fair to light with neutral undertones
Ulta Beauty Collection Soft Focus Cream-to-Powder Contour Stick in Light Neutral, against e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Light/Medium. Every attribute compared, with its share of the score.
ComparedYour shadeLight/MediumClosest shade matchLight NeutralHow they compareScore
Shade match55% of overall97
Colour50%94#a97251#aa7551Very close colourColour difference 1.6 (0 is identical)
Depth25%98LightLightSameDepth difference 1.2 on the 0–100 scale
Undertone—not comparableNot listedNeutralUndertone unknown on one side
Colour family25%100BronzeBronzeSameSame colour family
Finish, pigmentation & format25% of overall · 2 of 3 compared70
Finish60%78NaturalMatteCloseMatte finish rather than natural
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format20%45LiquidStickSome differenceStick rather than liquid
Wear & performance15% of overall · none of 3 comparable50
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedDryNot listed for eitherSkin types not listed for one product
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 2 Fair/Light, against e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Light/Medium. Every attribute compared, with its share of the score.
ComparedYour shadeLight/MediumClosest overall alternative2 Fair/LightHow they compareScore
Shade match55% of overall89
Colour50%82#a97251#9e6c51Close colourColour difference 3.4 (0 is identical)
Depth25%91LightMediumCloseDepth difference 4.1 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BronzeBronzeSameSame colour family
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedCombination, Dry, Normal, Oily, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 84/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $3 more
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