Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
95
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
80
Very close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: contour, cool undertone for medium skin tones
Matches: Same finish: natural· Same pigmentation: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
79
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: medium with neutral, cool undertones
Differences: Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
85
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
40
Close colour · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Differences: Deeper· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
85
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
40
Close colour · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
$8Ulta Beauty(product price)$2 less (20%)4.6 (16,298)
Matches: Same finish: natural· Same pigmentation: opaque· Same format: liquid
Differences: Noticeably different swatch colour· Bronze rather than brown· Long-wearing rather than not listed (longevity)
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Long-wearing rather than not listed (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as contour (suited)
Matches: Same finish: natural· Both claim hydration
Differences: Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
79
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same finish: natural· Same format: liquid· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Same finish: natural· Same format: liquid· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
78
Finish, pigmentation & format
82
Wear & performance
50
Comfort & skin suitability
40
Slight colour difference · Natural · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration
Matches: Near-identical swatch colour· Same finish: natural· Both claim comfort
Differences: Golden rather than brown· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
73
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
100
Looks identical · Natural · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Golden rather than brown · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Sold as bronzer, rated here for use as contour (possible)
Retailer shade note: warm golden undertone, natural finish for dark skin tones
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
71
Finish, pigmentation & format
82
Wear & performance
50
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Does not claim hydration
Matches: Same finish: natural· Both claim hydration
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
75
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort
e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 5 Medium, against e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Medium/Tan. Every attribute compared, with its share of the score.
ComparedYour shadeMedium/TanClosest match5 MediumHow they compareScore
Shade match55% of overall96
Colour50%93#7d512e#7f4d28Very close colourColour difference 1.9 (0 is identical)
Depth25%98MediumDeep / darkCloseDepth difference 1.2 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedCombination, Dry, Normal, Oily, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $34 more
