Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Buildable rather than opaque (pigmentation)· Powder rather than liquid (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
94
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Sold as bronzer, rated here for use as contour (suited)
Matches: Same finish: natural· Both claim hydration
Differences: Deeper· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
84
Finish, pigmentation & format
82
Wear & performance
40
Comfort & skin suitability
60
Close colour · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same finish: natural· Same format: liquid· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Differences: Dewy rather than natural (finish)· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
87
Finish, pigmentation & format
62
Wear & performance
50
Comfort & skin suitability
40
Close colour · Dewy · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration
Sold as blush, rated here for use as contour (possible)
Retailer shade note: rosy bronze blow / tan contour
Matches: Same finish: natural· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Sheer rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
78
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Natural · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Matches: Same finish: natural· Claims transfer resistance· Claims waterproof
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Cream rather than liquid (format)
Score details
Shade match
70
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
100
Visibly different colour · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · 12-hour wear rather than not listed (longevity)
Sold as bronzer, rated here for use as contour (possible)
Charlotte Tilbury Hollywood Contour Wand in Tan, against e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Tan/Deep. Every attribute compared, with its share of the score.
ComparedYour shadeTan/DeepClosest matchTanHow they compareScore
Shade match55% of overall97
Colour50%95#5f3327#5b2f22Looks identicalColour difference 1.4 (0 is identical)
Depth25%96Deep / darkMediumCloseDepth difference 2.4 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall · 2 of 3 compared92
Finish60%89NaturalSatinCloseSatin finish rather than natural
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format20%100LiquidLiquidSameBoth liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity50%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $26 more
