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Hydrating Camo Concealer Tan Neutral dupes and alternatives e.l.f. Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches made for sensitive skin.

  • 11 matches have no skin type listed and are not shown.

Closest shade match: Maybelline Fit Me Natural Finish Concealer 040 Caramel

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Tan NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Satin · Full coverage
The match
Maybelline
040 Caramel
Depth and undertone: Medium light
Finish and coverage: Natural finish
Shade match
87out of 100
Colour
92
Depth
97
Undertone
70
Best price
$10.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $8 at Ulta Beauty

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Tan NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Satin · Full coverage
The match
IT Cosmetics
23.5 Medium Amber
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Natural Finish Concealer

    030 Honey
    Shade match 86
    $10.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than satin finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than satin finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/normal skin

    Medium confidence· Digital match

    View match
  2. Shade match 78
    $32Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    45
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than satin finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: medium-deep with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Neutral (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 425 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 425 N

    • Nearest in this range
    • Tan · Neutral undertone

    $16

Closest foundations

  1. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Same depth, colour not measured
    • Light medium · Neutral undertone

    $30

  2. MAC Cosmetics Studio Fix Powder Plus Foundation

    C4.5

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C4.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    23 Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 23 Medium Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $38

  4. Clinique Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 56 Cashew

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $39

  5. Juvia's Place I am Magic Natural Radiance Foundation

    640 Malta

    Juvia's Place I am Magic Natural Radiance Foundation, shade 640 Malta

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

  6. L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand

    L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder, shade 250 Radiant Sand

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $14.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 040 Caramel, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest shade match040 CaramelScore
Shade match55% of overall87
Colour92#e5a778#e6a172Very close colourColour difference 2.1 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 2.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78SatinNaturalCloseNatural finish rather than satin
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Dry, combination, normalSensitiveMarketed for different skin types
Overall match 75/100Shade match 87/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 040 Caramel.

Same or better

  • Very close colour
  • Natural finish instead of satin
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for dry/combination/normal skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest overall alternative23.5 Medium AmberScore
Shade match55% of overall79
Colour82#e5a778#d6a476Close colourColour difference 3.4 (0 is identical)
Depth94Light mediumMedium lightCloseDepth difference: 3.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 83/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber.

Same or better

  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 040 Caramel

Best price
$10.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $8 at Ulta Beauty

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.