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Hydrating Camo Concealer Tan Sand dupes and alternatives e.l.f. Cosmetics

Light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Medium0
  • Medium to full0
  • Full1
  • Buildable0

Finish

Formulation

Preferences

Fragrance-free5No drying alcohol4Vegan3Cruelty-free0Oil-free0With SPF0Mineral0
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5 of 30

Only showing matches made for sensitive skin.

  • 11 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer W7

The equivalent shade and the most similar concealer overall.

The match
L'Oréal Paris
W7
Depth and undertone: Light · Cool
Finish and coverage: Radiant finish
Overall match
75out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
64
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Shade match
80out of 100
Colour
93
Depth
95
Undertone
40
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
Costs $8.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 69
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Fit Me Natural Finish Concealer

    030 Honey
    Shade match 78
    $10.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Both claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than satin finish

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than satin finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/normal skin

    Medium confidence· Digital match

    View match
  3. Shade match 75
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Both claim not settling into lines

    Differences: Slightly warmer undertoneRadiant rather than satin finishNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than satin finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/combination/normal skin

    Retailer shade note: Sand

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Fit Me Natural Finish Concealer

    020 Sand
    Shade match 76
    $10.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Both claim a lightweight feel

    Differences: Slightly lighterNatural rather than satin finishNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than satin finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/normal skin

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Sand (Light · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 18 Light Medium Neutral

    • Very close colour
    • Light medium · Olive · neutral olive undertone

    $38

  2. Maybelline Fit Me Dewy + Smooth Foundation

    230 Natural Buff

    Maybelline Fit Me Dewy + Smooth Foundation, shade 230 Natural Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $9.12

  3. J.Cat Beauty Aquasurance Compact Foundation

    Buff

    J.Cat Beauty Aquasurance Compact Foundation, shade Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15.99

  4. J.Cat Beauty Perfextion Long Wearing Foundation

    Vanilla Bean

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Vanilla Bean

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $3.89

  5. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    225

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 225

    • Close colour
    • Light · Olive · neutral olive undertone

    $40

  6. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Looks identical
    • Light · Warm undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in W7, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest matchW7Score
Shade match55% of overall80
Colour93#f4b786#fdbc8bVery close colourColour difference 1.8 (0 is identical)
Depth95LightLightSameDepth difference: 3.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone40OliveCoolDifferentcandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared64
Finish78SatinRadiantCloseRadiant finish rather than satin
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Dry, combination, normalSensitiveMarketed for different skin types
Overall match 75/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in W7.

Same or better

  • Very close colour
  • Radiant finish instead of satin
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Not marketed for dry/combination/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy W7

Match price
$16.99Ulta BeautyUlta Beauty
Costs $8.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.