Beautler.Your beauty butler

Hydrating Camo Concealer Medium Warm dupes and alternatives e.l.f. Cosmetics

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Medium0
  • Medium to full0
  • Full1
  • Buildable0

Finish

Formulation

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF0Mineral0
Sort

2 of 30

Only showing matches made for sensitive skin.

  • 4 matches have no skin type listed and are not shown.

Closest shade match: Maybelline Fit Me Natural Finish Concealer 030 Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Medium WarmChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Satin · Full coverage
The match
Maybelline
030 Honey
Depth and undertone: Light medium · Warm
Finish and coverage: Natural finish
Shade match
88out of 100
Colour
82
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Medium WarmChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Satin · Full coverage
The match
IT Cosmetics
25.5 Medium Bronze
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Medium Warm (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 330 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 330 W

    • Nearest in this range
    • Medium · Warm undertone

    $16

Closest foundations

  1. Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    20

    Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish, shade 20

    • Looks identical
    • Light medium · Warm · golden undertone

    $40

  2. Sephora Collection Best Skin Ever Matte Powder Foundation

    21.5Y Medium

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 21.5Y Medium

    • Very close colour
    • Light · Warm · yellow undertone

    $24

  3. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Very close colour
    • Light · Warm undertone

    $42

  4. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    335W

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 335W

    • Very close colour
    • Light medium · Warm · golden undertone

    $53

  5. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW22

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW22

    • Very close colour
    • Light · Warm undertone

    $39

  6. R.E.M. Beauty Sweetener Foundation

    medium 1 w

    R.E.M. Beauty Sweetener Foundation, shade medium 1 w

    • Very close colour
    • Light medium · Warm · yellow undertone

    $35

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 030 Honey, against e.l.f. Cosmetics Hydrating Camo Concealer in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest shade match030 HoneyScore
Shade match55% of overall88
Colour82#f2b187#eeaa75Close colourColour difference 3.4 (0 is identical)
Depth94LightLight mediumCloseDepth difference: 3.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78SatinNaturalCloseNatural finish rather than satin
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Dry, combination, normalSensitiveMarketed for different skin types
Overall match 76/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 030 Honey.

Same or better

  • Same warm undertone
  • Natural finish instead of satin
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for dry/combination/normal skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against e.l.f. Cosmetics Hydrating Camo Concealer in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest overall alternative25.5 Medium BronzeScore
Shade match55% of overall72
Colour85#f2b187#e8b391Very close colourColour difference 2.9 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone25Warm · goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 79/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze.

Same or better

  • Very close colour
  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Slightly cooler undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 030 Honey

Match price
$10.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.