Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
CVSYour shade $27 at Sephora
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
CVS$10.99View at CVSRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
No material differences in the data we have.
Close colour
Ingredients (not scored): 20% ingredient overlap
Retailer shade note: Mauve
Medium confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beauty(product price)$15 less (56%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Brown rather than mauve
Very close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: dark brown
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty$2 less (7%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Rose rather than mauve
Very close colour · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Rose rather than mauve
Retailer shade note: cool rose
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$2 less (7%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Pink rather than mauve
Close colour · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: dusty blue pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$12 less (44%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Nude rather than mauve
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Nude rather than mauve
Retailer shade note: soft cool toned pink mauve nude
High confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $15 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Red rather than mauve
Close colour
Ingredients (not scored): 20% ingredient overlap
Differences: Red rather than mauve
Retailer shade note: Maple Red
Medium confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $22 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Red rather than mauve
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than mauve
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$15 less (56%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Brown rather than mauve
Close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: brown
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartUlta Beautyfrom $12 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Brown rather than mauve
Close colour · Cream · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: midtone pink brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Brown rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: An intense brown
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephoraCosts $37 moreMatches: Same cool undertoneBoth claim hydration
Differences: Plum rather than mauve12-hour wear rather than long-wearing (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Plum rather than mauve · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Medium Plum
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephora$2 less (7%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: 12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity)
Retailer shade note: midtone cool mauve
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame cool undertoneClaims comfort
Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)
Retailer shade note: cool dark fuchsia
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: 12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Cool mauve
High confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Brown rather than mauve
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: reddish brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$20.51 less (76%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Berry rather than mauveDoes not claim hydration
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than mauve · Does not claim hydration
Retailer shade note: true berry
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta Beauty
Walgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at TargetUlta Beauty$15 less (56%)Matches: Same longevity: long-wearingClaims comfortBoth claim hydration
Differences: Warm rather than cool undertonePink rather than mauve
Close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than mauve
Retailer shade note: pink
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12View at Ulta BeautyUlta Beauty$2 less (7%)Matches: Same longevity: long-wearingBoth claim hydration
Differences: DeeperNeutral rather than cool undertoneRose rather than mauve
Slight colour difference · Glossy · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · Rose rather than mauve
Retailer shade note: dirty rose
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $22 moreMatches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Red rather than mauve
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Red rather than mauve
Retailer shade note: cranberry scarlet
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$1 less (4%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: DeeperRed rather than mauveDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper · Red rather than mauve · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$11 less (41%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Rose rather than mauve10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than mauve · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte classic strawberry
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$14.01 less (52%)Matches: Very close colourSame cool undertone
Differences: Red rather than mauve16-hour wear rather than long-wearing (longevity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than mauve · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cranberry red
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$20 less (74%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Brown rather than mauveDoes not claim hydration
Close colour · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than mauve · Does not claim hydration
Retailer shade note: beige brown
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyTarget$7View at TargetSephora$2 less (7%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: DeeperPlum rather than mauve12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Plum rather than mauve · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: intense reddish burgundy
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Same cool undertoneBoth claim hydration
Differences: Plum rather than mauve12-hour wear rather than long-wearing (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Plum rather than mauve · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Burgundy
High confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraCVS$12.51 less (46%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Nude rather than mauve16-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Nude rather than mauve · 16-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$2 less (7%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Plum rather than mauve12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than mauve · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: pinkish plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$11 less (41%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte soft berry mauve
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$2 less (7%)Matches: Same cool undertoneBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)
Slight colour difference · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: cool rosy mauve
Medium confidence· Digital match
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraShowing 12 of 29 matches
CoverGirl Outlast All-Day Lip Color With Topcoat in Good Mauve, against Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick in Riri. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Outlast All-Day Lip Color With Topcoat in Good Mauve.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
CVSYour shade $27 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
