Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $27 at Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at Sephora
Ulta Beautyfrom $28 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $27 at Sephora
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $1 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
No material differences in the data we have.
Close colour · Satin · Buildable
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: berry brown
Medium confidence· Digital match
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $22 moreMatches: Very close colourSame longevity: long-wearingClaims transfer resistance
Differences: Warm rather than cool undertone
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone
Retailer shade note: warm, muted terracotta brown
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $1 moreMatches: Same longevity: long-wearingClaims comfortBoth claim hydration
Differences: Warm rather than cool undertone
Close colour · Satin · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone
Retailer shade note: deep brown
Medium confidence· Digital match
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at Sephora
Walgreens$20.01 less (74%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Does not claim hydration
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at Walgreens
Walmart$8.98 · out of stockView at WalmartSephoraCosts $12 moreMatches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $22 moreMatches: Same longevity: long-wearingBoth claim hydration
Differences: Warm rather than cool undertone
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone
Retailer shade note: rich, warm terracotta-brown
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $22 moreMatches: Same longevity: long-wearingClaims comfortBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than brown
Close colour · Satin
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than brown
Medium confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $22 moreMatches: Same longevity: long-wearingBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than brown
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Rose rather than brown
Retailer shade note: rosewood
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$2 less (7%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Nude rather than brown12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Nude rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep tone beige
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Same longevity: long-wearingClaims transfer resistanceClaims comfort
Differences: DeeperNeutral rather than cool undertone
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone
Retailer shade note: chocolate brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $37 moreMatches: Same cool undertoneBoth claim hydration
Differences: 12-hour wear rather than long-wearing (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Burnt Sienna
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta BeautyCosts $9 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colour
Slight colour difference · Satin
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: rose brown
Medium confidence· Digital match
RMS Beauty Legendary Serum Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautySephora$11 less (41%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Nude rather than brown10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than brown · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte mauve nude
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$2 less (7%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: LighterMauve rather than brown
Slight colour difference · Glossy · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Mauve rather than brown
Retailer shade note: greyish mauve
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephora$1 less (4%)Matches: Same longevity: long-wearingClaims comfort
Differences: Warm rather than cool undertoneDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim hydration
Retailer shade note: warm rose-brown
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Same longevity: long-wearingClaims comfort
Differences: Neutral rather than cool undertoneDoes not claim hydration
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim hydration
Retailer shade note: rosy brown with a satin finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Claims comfortBoth claim hydration
Differences: Warm rather than cool undertone10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: warm-toned light brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same longevity: long-wearingClaims transfer resistanceClaims comfort
Differences: Warm rather than cool undertone
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone
Retailer shade note: deep brown
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $22 moreMatches: Same longevity: long-wearingClaims comfortBoth claim hydration
Differences: Warm rather than cool undertoneNude rather than brown
Close colour · Satin
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than brown
Retailer shade note: beige
Medium confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$13.01 less (48%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Deeper16-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool deep brown
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$15.19View at CVSSephora$2 less (7%)Matches: Very close colourClaims comfortBoth claim hydration
Differences: Warm rather than cool undertoneRose rather than brown12-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: dirty rose
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyWalmart$17.18 less (64%)Matches: Same cool undertone
Differences: Deeper16-hour wear rather than long-wearing (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
SephoraCosts $37 moreMatches: Both claim hydration
Differences: Warm rather than cool undertone12-hour wear rather than long-wearing (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than cool undertone · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Cinnamon
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephoraCosts $21 moreMatches: Same cool undertoneBoth claim hydration
Differences: Rose rather than brown10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Rose rather than brown · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep mauve rosewood
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$13.01 less (48%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Lighter16-hour wear rather than long-wearing (longevity)Does not claim hydration
Slight colour difference
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: medium teddy brown
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13.99 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperNude rather than brown
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Deep Nude
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty(product price)Costs $23 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Plum rather than brown12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Plum rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: a brownish plum - velvet
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Both claim hydration
Differences: Neutral rather than cool undertoneRose rather than brown12-hour wear rather than long-wearing (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Deep Rose
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraShowing 12 of 28 matches
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Cool Brown, against Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick in Sp'Ice Cold. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Cool Brown.
Weighted ingredient similarity 12%. Ingredients only affect results through the filters.
MERIT Signature Lip Lightweight Lipstick in Bespoke, against Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick in Sp'Ice Cold. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT Signature Lip Lightweight Lipstick in Bespoke.
Weighted ingredient similarity 8%. Ingredients only affect results through the filters.
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse Cool Brown
SephoraYour shade $27 at Sephora
MERIT Signature Lip Lightweight Lipstick Bespoke
SephoraYour shade $27 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
