Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $27 at Sephora · product price; shade not separately priced · lowest price $9.98 at Walmart
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.98View at Walmart
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
Walgreens$13.99View at WalgreensRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Walmart$17.18 less (64%)Matches: Very close colourSame cool undertone
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
SephoraCosts $22 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Plum rather than brown
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Plum rather than brown
Retailer shade note: deep, muted plum
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $15 moreMatches: Same longevity: long-wearingClaims transfer resistanceClaims comfort
Differences: Neutral rather than cool undertone
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: chocolate brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: rich cool brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyWalgreens$20.01 less (74%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Does not claim hydration
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartWalmart$19.03 less (70%)Matches: Very close colourClaims transfer resistanceBoth claim hydration
Differences: Neutral rather than cool undertoneNot listed rather than long-wearing (longevity)
Very close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartSephora$2 less (7%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colour
Slight colour difference · Cream · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: midtone pink brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Mauve rather than brown12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Mauve rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: midtone cool mauve
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$11 less (41%)Matches: Very close colourClaims transfer resistanceClaims comfort
Differences: Neutral rather than cool undertoneRose rather than brown10-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than brown · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte light rose
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$15 less (56%)Matches: Same longevity: long-wearingClaims comfortBoth claim hydration
Differences: DeeperNeutral rather than cool undertone
Slight colour difference
Ingredients (not scored): 16% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone
Retailer shade note: brown
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12 · product priceView at Ulta BeautyUlta BeautyCosts $8 moreMatches: Claims comfortBoth claim hydration
Differences: Neutral rather than cool undertone12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: neutral deep brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $23 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 15% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: sheer cool cocoa
Medium confidence· Digital match
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraSephoraCosts $23 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Nude rather than brown12-hour wear rather than long-wearing (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Nude rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: a bold brown nude
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: deep cool brown
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Claims transfer resistanceClaims comfortBoth claim hydration
Differences: Warm rather than cool undertone10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep warm brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourLighter
Slight colour difference · Satin · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: pink brown
Medium confidence· Digital match
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $23 moreMatches: Claims comfortBoth claim hydration
Differences: Warm rather than cool undertone12-hour wear rather than long-wearing (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than cool undertone · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: a dark brown
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50View at SephoraSephora$2 less (7%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: reddish brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$13.01 less (48%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool deep brown
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$15.19View at CVSUlta Beauty(product price)Costs $23 moreMatches: Claims comfortBoth claim hydration
Differences: Warm rather than cool undertone12-hour wear rather than long-wearing (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than cool undertone · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: a deep brown
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same longevity: long-wearingBoth claim hydration
Differences: DeeperWarm rather than cool undertoneRose rather than brown
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Deeper · Warm rather than cool undertone · Rose rather than brown
Retailer shade note: taupe rosewood
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Noticeably different swatch colour
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: auburn brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$12 less (44%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourNude rather than brown
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown
Retailer shade note: soft cool toned pink mauve nude
High confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephora$1 less (4%)Matches: Same longevity: long-wearingClaims comfort
Differences: Warm rather than cool undertoneDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim hydration
Retailer shade note: warm rose-brown
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty$2 less (7%)Matches: Claims comfortBoth claim hydration
Differences: DeeperNeutral rather than cool undertone12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep rich chocolate brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$12 less (44%)Matches: Same longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneNude rather than brown
Slight colour difference · Cream · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Nude rather than brown
Retailer shade note: creamy mocha chocolate nude
Medium confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $37 moreMatches: Same cool undertoneBoth claim hydration
Differences: Plum rather than brown12-hour wear rather than long-wearing (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Plum rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Burgundy
High confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty(product price)$15.01 less (56%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: DeeperNot listed rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$6.89View at TargetCVS$8.99View at CVSWalgreens$11.49View at WalgreensUlta Beautyfrom $11.99 · product priceView at Ulta BeautyShowing 12 of 29 matches
Maybelline SuperStay Ink Crayon Lipstick in Live On The Edge, against Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick in Rose Amber. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline SuperStay Ink Crayon Lipstick in Live On The Edge.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $27 at Sephora · product price; shade not separately priced · lowest price $9.98 at Walmart
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
