Very fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
9 of 32 matches
Only showing matches cruelty-free.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Ulta Beauty · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$34.40 less (86%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautyUlta Beauty$30.20 less (76%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyUlta Beauty$32 less (80%)Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Walgreens$8View at WalgreensWalmart$8View at Walmart
CVS$8View at CVSTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonSephoraCosts $9 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: light, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$12 less (30%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: bisque - light golden medium skin with golden undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sSephoraCosts $2 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 140 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
185
$30
Cannelle
Almond
$36
Tone 02 W
$32
3.5 Fair
$36
12S fair
$32
2WP Warm Peach
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Porcelain, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Porcelain.
10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Ulta Beauty · lowest price $11.97 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
