Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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9 of 32 matches
Only showing matches cruelty-free.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced · lowest price $11.99 at Target
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$27.01 less (68%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonWalmart$28.03 less (70%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
SephoraCosts $2 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: for light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $8 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: light with medium warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $8 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: light medium with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$3 less (8%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Light-Medium skin with a neutral undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 210 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
220
$30
NC17.5
$30
5
$42
3N Neutral
$42
Drift 3.8
$39
365 Cashew
$15.99
25.0 Medium Natural
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Medium Beige, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Medium Beige.
10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced · lowest price $11.99 at Target
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
