Medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
10 of 33 matches
Only showing matches cruelty-free.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · lowest price $12.97 at Walmart
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at Walmart
Target$12.99View at TargetUlta Beauty$21.49View at Ulta Beauty
CVS$21.49View at CVS
Walgreens$21.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: tan skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: medium to dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$26 less (65%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a warm red undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for medium deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$32 less (80%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (13%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: tan with warm golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 315 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
400
$30
WN 112 Ginger
$22
10.5 Tan
$36
3N42
$35
144
$12.99
Toasted Almond 5.3 Golden
$31
Tone 7.5 W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Medium Tan, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 315. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Medium Tan.
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Jane Iredale Beyond Matte Liquid Foundation in M10, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 315. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Beyond Matte Liquid Foundation in M10.
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
CoverGirl Simply Ageless Skin Perfector Essence Foundation Medium Tan
Ulta BeautyYour shade $40 at Sephora · lowest price $12.97 at Walmart
Jane Iredale Beyond Matte Liquid Foundation M10
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
