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Pro Filt'r Soft Matte Longwear Foundation 440 dupes and alternatives Fenty Beauty

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol8Vegan9Cruelty-free, applied. RemoveOil-free0With SPF3Mineral3

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Only showing matches cruelty-free.

  • 20 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Deep Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
440Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Deep Warm
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$24 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M14

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
440Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
Jane Iredale
M14
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    51S Deep Sand
    Shade match 96
    $40SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: deep skin with warm, golden undertones

    High confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Deep 28
    Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal skin

    Retailer shade note: deepest skin w/ golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 55 Warm
    Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DN7 Cocoa
    Shade match 85
    $40Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    83
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: dark brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    57G Rich Golden
    Shade match 84
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  7. #9 · R.E.M. Beauty

    Sweetener Foundation

    deep 3 w
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    64
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 51 Neutral
    Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a peach hue

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 440 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Looks identical
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Deep Warm, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 440. Every attribute compared, with its share of the score.

ComparedYour shade440Closest shade matchDeep WarmScore
Shade match55% of overall97
Colour95#9e5d35#9d5b37Looks identicalColour difference 1.4 (0 is identical)
Depth99Deep tanDeepCloseDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Deep Warm.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Jane Iredale Beyond Matte Liquid Foundation in M14, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 440. Every attribute compared, with its share of the score.

ComparedYour shade440Closest overall alternativeM14Score
Shade match55% of overall95
Colour92#9e5d35#995e3cVery close colourColour difference 1.9 (0 is identical)
Depth99Deep tanDeepCloseDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M14.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Deep Warm

Match price
$16Ulta BeautyUlta Beauty
$24 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Jane Iredale Beyond Matte Liquid Foundation M14

Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.