Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
29 of 31 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $69 at Sephora
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $69 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$30 less (43%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Not marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: fair with pink undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$44 less (64%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: light with cool undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$27 less (39%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: light skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: light shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$44 less (64%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: light with cool undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$17 less (25%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$9 less (13%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$35 less (51%)Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than full coverage
Looks identical · Natural matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than full coverage
Retailer shade note: very fair shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephora$24 less (35%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance
Retailer shade note: very fair skin tones with neutral undertones
High confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$49.01 less (71%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephora$11 less (16%)Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: Very Fair, neutral undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (35%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: level-two fair with a cool undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$31 less (45%)Matches: Near-identical swatch colourSame cool undertoneClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light (cool pink)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$22.10 less (32%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$46.90View at Ulta BeautyUlta Beauty(product price)$22.10 less (32%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty$59.20 less (86%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta Beauty
Walmart$57.03 less (83%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetSephora$11 less (16%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage
Retailer shade note: Very Fair, warm neutral undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$27 less (39%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Very Fair with Cool Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraSame priceMatches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: fair rosy
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)$15 less (22%)Matches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$20 less (29%)Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: light cool 2.5
High confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraSephora$29.50 less (43%)Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: fair cool skin with pink undertones
High confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (33%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Near-identical swatch colourSame cool undertoneBoth claim 24-hour wear
Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$25 less (36%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Light rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance
Retailer shade note: Fair with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$55.01 less (80%)Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonShowing 12 of 27 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 110C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW11
$30
120C
1C
$38
16N fair-light neutral
$32
Very Fair 0.5C
$31
Stone 1.3
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Face Tape Full Coverage Foundation in 16N Fair-Light Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 16N Fair-Light Neutral.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW5, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW5.
8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
Tarte Face Tape Full Coverage Foundation 16N Fair-Light Neutral
SephoraYour shade $69 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW5
SephoraYour shade $69 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
