24 Hour Full Coverage Luminous Matte Finish Foundation 540N dupes and alternatives Gucci
4.3 (940)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$30 less (43%)4.3 (1,754)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Slightly lighter· Medium rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
$35Ulta Beauty(product price)$34 less (49%)4.5 (732)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
81
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: deep skin with neutral undertones
$35Ulta Beauty(product price)$34 less (49%)4.5 (732)
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly cooler undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
81
Wear & performance
40
Skin suitability
33
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: deep to rich with cool undertones
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 540N (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA True Skin Serum Foundation in Macquarie SF13, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.
ComparedYour shade540NClosest shade matchMacquarie SF13How they compareScore
Shade match55% of overall98
Colour60%97#7e4532#814530Looks identicalColour difference 1.0 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Natural Matte Longwear Foundation in TIMARU, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.
ComparedYour shade540NClosest overall alternativeTIMARUHow they compareScore
Shade match55% of overall90
Colour60%87#7e4532#884c38Very close colourColour difference 2.8 (0 is identical)
Depth15%90DeepDeepSameDepth difference: 4.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 92/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$30 less (43%)
Walmart
