24 Hour Full Coverage Luminous Matte Finish Foundation 230W dupes and alternatives Gucci
4.3 (940)·Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$30 less (43%)4.3 (1,754)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
68
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
68
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with neutral tones
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 230W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Dior Forever Natural Matte Velvet Compact Foundation in 2N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 230W. Every attribute compared, with its share of the score.
ComparedYour shade230WClosest match2NHow they compareScore
Shade match55% of overall99
Colour60%99#e8c6a8#e8c7aaLooks identicalColour difference 0.4 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.4
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyCombination, oilyBoth marketed for combination/oily skin
Overall match 93/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$24 less (35%)
