Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
28 of 33 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $69 at Sephora
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$44 less (64%)Matches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$35 less (51%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than full coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than full coverage
Retailer shade note: dark shade with neutral undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$61 less (88%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$29 less (42%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$27 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$45 less (65%)Matches: Very close colourSame neutral undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$20 less (29%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$20 less (29%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperDoes not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$27 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: very deep skin with very warm, rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$54.50 less (79%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark shade with cool undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta Beauty
Walmart$14.50View at WalmartSephora$27 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperSlightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$26.50 less (38%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Does not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for very deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephora$22 less (32%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for normal skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: ultra deep with warm-neutral undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty(product price)$45 less (65%)Matches: Same neutral undertoneSame full coverageBoth claim a lightweight feel
Differences: Slightly deeperNatural rather than matte finishNo long-wear claim
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: a neutral toned, deep shade
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Same full coverageBoth claim transfer resistanceClaims colour stability
Differences: Slightly deeperNatural rather than matte finishContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$54.50 less (79%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: deep shade with warm undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta BeautySephora$29 less (42%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$62.01 less (90%)Matches: Very close colourSame matte finishNo fragrance listed
Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: very deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephora$19 less (28%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Extra deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$30 less (43%)Matches: Very close colourSame full coverageAdds SPF 50
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: very deep complexion with cool red undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$51.01 less (74%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperRadiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Target$12.59View at TargetWalmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSSephora$13 less (19%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephora$23 less (33%)Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: deep skin with cool/deep rich red undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$52.50 less (76%)Matches: Very close colourSame neutral undertoneBoth claim transfer resistance
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal/combination skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/combination skin
Retailer shade note: very deep neutral
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraSephora$30 less (43%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim transfer resistance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: DEEP WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$33 less (48%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraShowing 12 of 26 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 570N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
17.75 Deep
$36
61N espresso neutral
$32
6N1
$34
Dark Coffee
16.5 Deep
$36
29N
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN2 Chestnut, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 570N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN2 Chestnut.
7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Urban Decay Face Bond Self Setting Waterproof Foundation in 37, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 570N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Face Bond Self Setting Waterproof Foundation in 37.
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN2 Chestnut
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
Urban Decay Face Bond Self Setting Waterproof Foundation 37
SephoraYour shade $69 at Sephora
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
