#FauxFilter Matte Buildable Coverage Waterproof Concealer Brownie 8.5 Red dupes and alternatives Huda Beauty
4.5 (7,068)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Olive rather than cool undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
81
Finish & visual result
73
Wear & performance
65
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: very deep with neutral rich-brown undertones
Matches: Same cool undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
75
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
64
Wear & performance
75
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: very deep with cool undertones
Matches: Same cool undertone· Both claim a skin-like finish· Claims a lightweight feel
Differences: Radiant rather than matte finish· Medium-full rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
60
Wear & performance
51
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
74
Finish & visual result
64
Wear & performance
75
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deepest with neutral undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Slightly warmer undertone· No skin-like finish claimed
Score details
Shade match
64
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
72
Finish & visual result
64
Wear & performance
75
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: very deep with rosy undertones
Matches: Same cool undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No skin-like finish claimed
Score details
Shade match
63
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for very deep skin with cool undertones
$30Ulta Beauty(product price)$1 less (3%)4.7 (491)
Matches: Both claim a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
69
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: very deep with warm undertones
Matches: Same full coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
64
Finish & visual result
85
Wear & performance
65
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
61
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, rosy undertones
Matches: Same cool undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No skin-like finish claimed
Score details
Shade match
61
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
$12Ulta Beauty(product price)$19 less (61%)4.5 (1,593)
Matches: Both claim a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Both claim a skin-like finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Medium-full rather than full coverage
Score details
Shade match
73
Finish & visual result
60
Wear & performance
51
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: deepest with neutral undertones
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
61
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
$12.99Ulta Beauty(product price)$18.01 less (58%)4.2 (11,365)
Matches: Similar undertone (neutral vs cool)· Both claim not settling into lines
Differences: Radiant rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
26
Wear & performance
57
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/oily skin
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Brownie 8.5 Red (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Brownie 8.5 Red. Every attribute compared, with its share of the score.
ComparedYour shadeBrownie 8.5 RedClosest shade match8CHow they compareScore
Shade match55% of overall90
Colour60%85#5a321a#653721Very close colourColour difference 3.0 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC63, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Brownie 8.5 Red. Every attribute compared, with its share of the score.
ComparedYour shadeBrownie 8.5 RedClosest overall alternativeNC63How they compareScore
Shade match55% of overall84
Colour60%97#5a321a#57311bLooks identicalColour difference 1.0 (0 is identical)
Overall match 85/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $4 more
