Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Slightly lighter· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Matches: Near-identical swatch colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair to light skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
$30Ulta Beauty(product price)$1 less (3%)4.2 (7,617)
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Matches: Same neutral undertone· Same matte finish· Same full coverage
Differences: Slightly lighter· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for very fair skin with neutral cool undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Slightly warmer undertone· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: very fair, cool-neutral undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for fair skin with cool undertones
$8Ulta Beauty(product price)$23 less (74%)4.3 (8,153)
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Satin rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
56
Wear & performance
75
Skin suitability
60
Very close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Honey 1.7 Beige (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 1.5, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Honey 1.7 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeHoney 1.7 BeigeClosest shade match1.5How they compareScore
Shade match55% of overall98
Colour60%97#e2bea2#e6c1a3Looks identicalColour difference 1.0 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.7
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW13, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Honey 1.7 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeHoney 1.7 BeigeClosest overall alternativeNW13How they compareScore
Shade match55% of overall92
Colour60%87#e2bea2#eabd9aVery close colourColour difference 2.8 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Overall match 89/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.