Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Olive rather than neutral undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
Matches: Same neutral undertone· Same matte finish· Same full coverage
Differences: Slightly deeper· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for deeper skin with neutral warm undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly deeper· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for very deep skin with cool undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
69
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Slightly warmer undertone· No skin-like finish claimed
Score details
Shade match
68
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Matches: Very close colour· Both claim transfer resistance· Claims a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
58
Wear & performance
65
Skin suitability
50
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly warmer undertone· No skin-like finish claimed
Score details
Shade match
68
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
$12Ulta Beauty(product price)$19 less (61%)4.5 (1,593)
Matches: Both claim a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Both claim transfer resistance· Claims a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
58
Wear & performance
65
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
43
Wear & performance
75
Skin suitability
0
Looks identical · Radiant finish
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/dry/oily skin · Contains drying alcohol
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Luminous rather than matte finish· Buildable rather than full coverage
Score details
Shade match
85
Finish & visual result
38
Wear & performance
75
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Luminous rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for very deep cool skin with a red hue
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
63
Wear & performance
61
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: very deep with a neutral undertone
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Hazelnut 8.1 Neutral (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Radiant Serum Concealer in N11, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Hazelnut 8.1 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeHazelnut 8.1 NeutralClosest shade matchN11How they compareScore
Shade match55% of overall96
Colour60%95#824a28#7e482aLooks identicalColour difference 1.5 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilySensitiveMarketed for different skin types
Overall match 75/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW50, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Hazelnut 8.1 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeHazelnut 8.1 NeutralClosest overall alternativeNW50How they compareScore
Shade match55% of overall93
Colour60%96#824a28#874c29Looks identicalColour difference 1.2 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.7
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$1 less (3%)
