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#FauxFilter Matte Buildable Coverage Waterproof Concealer Chocolate Chip 8.7 Red dupes and alternatives Huda Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW65

The equivalent shade and the most similar concealer overall.

Best price
$30SephoraSephora
$1 less (3%)

Your shade $31 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61N espresso neutral
    Shade match 87
    $32SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $30SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed

    Retailer shade note: very rich with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · CoverGirl

    TruBlend Undercover Concealer

    Espresso
    Shade match 86
    $11.99Ulta BeautyUlta Beauty$19.01 less (61%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 79
    $38SephoraSephoraCosts $7 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deepest with rich neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    63N espresso neutral
    Shade match 70
    $32SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 66
    $35SephoraSephoraCosts $4 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterNo skin-like finish claimed

    Score details
    Shade match
    66
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 59
    $30SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    59
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: rich deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 73
    $36SephoraSephoraCosts $5 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    445 Espresso
    Shade match 62
    $15.99Ulta BeautyUlta Beauty(product price)$15.01 less (48%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: Noticeably different swatch colourNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    62
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. Shade match 66
    $38SephoraSephoraCosts $7 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    66
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  11. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61G espresso golden
    Shade match 61
    $32SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterOlive rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    61
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Olive rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  12. Shade match 55
    $30SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    55
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: rich deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 69
    $36SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: rich with rosy undertones

    Medium confidence· Digital match

    View match
  14. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62H espresso honey
    Shade match 58
    $32SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    58
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  15. #16 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62W espresso warm
    Shade match 56
    $32SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    56
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  16. Shade match 57
    $38SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    57
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    100

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very deep with cool brown undertones

    Medium confidence· Digital match

    View match
  17. #18 · Tarte

    Shape Tape Full Coverage Matte Concealer

    64W espresso warm
    Shade match 50
    $32SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    50
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  18. #19 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep
    Shade match 40
    $36SephoraSephoraCosts $5 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDescribed as deep, yours as rich deepSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    87
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Described as deep, yours as rich deep · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: Deep with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  19. #20 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17 Deep
    Shade match 40
    $36SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Described as deep, yours as rich deepNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    87
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as deep, yours as rich deep · Neutral rather than cool undertone · No skin-like finish claimed

    Retailer shade note: Deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  20. #21 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16 Deep
    Shade match 40
    $36SephoraSephoraCosts $5 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    87
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Neutral rather than cool undertone · No skin-like finish claimed

    Retailer shade note: Deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  21. #22 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep
    Shade match 40
    $36SephoraSephoraCosts $5 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    87
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: Deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Showing 12 of 21 matches

Looking for a foundation in your shade?

The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Chocolate Chip 8.7 Red (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. NARS Natural Radiant Longwear Foundation

    Majorca

    NARS Natural Radiant Longwear Foundation, shade Majorca

    • Looks identical
    • Rich deep · Cool undertone

    $55

  2. L'Oréal Paris Lumi Le Glow Skin Tint

    430 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 430 Cool

    • Very close colour
    • Rich deep · Cool undertone

    $16.99

  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Cool

    • Very close colour
    • Rich deep · Cool undertone

    $39

  4. Maybelline Super Stay 24H Skin Tint + Vitamin C

    374

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 374

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $17.99

  5. NARS Light Reflecting Foundation

    Ambato

    NARS Light Reflecting Foundation, shade Ambato

    • Looks identical
    • Rich deep · Neutral undertone

    $55

  6. Tarte Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 61N Espresso Neutral

    • Close colour
    • Rich deep · Cool undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW65, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Chocolate Chip 8.7 Red. Every attribute compared, with its share of the score.

ComparedYour shadeChocolate Chip 8.7 RedClosest matchNW65Score
Shade match55% of overall90
Colour84#432a1e#3d241dClose colourColour difference 3.2 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, oilyDry, normal, combination, oilyBoth marketed for normal/​dry/​oily skin
Overall match 88/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW65.

Same or better

  • $1 less
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy NW65

Best price
$30SephoraSephora
$1 less (3%)

Your shade $31 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.