Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
73
Wear & performance
65
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: light medium with neutral undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light skin with neutral golden undertones
$8Ulta Beauty(product price)$23 less (74%)4.3 (8,153)
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Satin rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
56
Wear & performance
75
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
Matches: Same full coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
85
Wear & performance
65
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light to medium skin with golden undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
70
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
$8Ulta Beauty(product price)$23 less (74%)4.2 (5,664)
Matches: Same matte finish· Same full coverage· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
79
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Matches: Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
$8Ulta Beauty(product price)$23 less (74%)4.3 (8,153)
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Satin rather than matte finish· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
56
Wear & performance
75
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same full coverage· Both claim transfer resistance
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
78
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair to light skin with neutral undertones
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cotton Candy 2.3 Beige (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1R12, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cotton Candy 2.3 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeCotton Candy 2.3 BeigeClosest match1R12How they compareScore
Shade match55% of overall93
Colour60%89#e8c39c#ebbe95Very close colourColour difference 2.4 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
