#FauxFilter Matte Buildable Coverage Waterproof Concealer Granola 4.5 Golden dupes and alternatives Huda Beauty
4.5 (7,068)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Slightly deeper· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for medium skin with neutral golden undertones
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Slightly deeper· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for medium to tan skin with golden undertones
$8Ulta Beauty(product price)$23 less (74%)4.2 (5,664)
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Slightly lighter· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium tan with golden undertones
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Slightly deeper· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for medium to tan skin with golden undertones
Matches: Same warm undertone· Same full coverage· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
$8Ulta Beauty(product price)$23 less (74%)4.2 (5,664)
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Slightly deeper· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium tan with warm undertones
Matches: Similar undertone (neutral vs warm)· Same matte finish· Same full coverage
Differences: Slightly deeper· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for medium to tan skin with neutral warm undertones
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Granola 4.5 Golden (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3W, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Granola 4.5 Golden. Every attribute compared, with its share of the score.
ComparedYour shadeGranola 4.5 GoldenClosest shade match3WHow they compareScore
Shade match55% of overall94
Colour60%90#e0ae77#e0b082Very close colourColour difference 2.3 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 8.5 Medium-Tan, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Granola 4.5 Golden. Every attribute compared, with its share of the score.
ComparedYour shadeGranola 4.5 GoldenClosest overall alternative8.5 Medium-TanHow they compareScore
Shade match55% of overall91
Colour60%85#e0ae77#e5aa76Very close colourColour difference 2.9 (0 is identical)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared87
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 90/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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