Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light skin with cool undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light to medium skin with golden undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
$8Ulta Beauty(product price)$23 less (74%)4.3 (8,153)
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Satin rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
56
Wear & performance
75
Skin suitability
60
Very close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Same full coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Slightly cooler undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
85
Wear & performance
65
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same full coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
85
Wear & performance
65
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same neutral undertone· Same full coverage· Both claim transfer resistance
Differences: Slightly deeper· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair to light skin with neutral undertones
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Coconut Flakes 2.7 Neutral (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2N, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Coconut Flakes 2.7 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeCoconut Flakes 2.7 NeutralClosest shade match2NHow they compareScore
Shade match55% of overall94
Colour60%90#eac19a#eabe9cVery close colourColour difference 2.3 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.0
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 84/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW13, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Coconut Flakes 2.7 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeCoconut Flakes 2.7 NeutralClosest overall alternativeNW13How they compareScore
Shade match55% of overall94
Colour60%90#eac19a#eabd9aVery close colourColour difference 2.3 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.4
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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