Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $46 at Sephora
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at Sephora
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$42.11 less (92%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$30 less (65%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: Deep with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$37.25 less (81%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Light rather than medium coverageNo long-wear claim
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta Beauty(product price)$26 less (57%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (61%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSUlta Beauty(product price)Costs $8 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: very dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty$34.01 less (74%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$34.01 less (74%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$34.01 less (74%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$8 less (17%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: for deep to rich skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $1 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for normal/dry skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for normal/dry skin · Contains drying alcohol
Retailer shade note: tan deep with warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraWalmart$31.03 less (67%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartCVS$21.39View at CVSSephora$7 less (15%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: deep auburn with neutral undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sTarget$31.01 less (67%)Matches: Near-identical swatch colourSame neutral undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$14.99View at WalmartUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneLight rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyWalmart$28 less (61%)Matches: Very close colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$18View at WalmartUlta Beauty(product price)$26.01 less (57%)Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourBoth claim a blurring effectClaims transfer resistance
Differences: Slightly cooler undertoneRadiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: brick beige with rosy undertone for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$7 less (15%)Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: auburn with red undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$32.01 less (70%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonSephora$8 less (17%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyTarget$16 less (35%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly lighterSlightly warmer undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$4 less (9%)Matches: Very close colourBoth claim a blurring effectClaims transfer resistance
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSame medium coverageAdds SPF 45
Differences: Slightly warmer undertoneRadiant rather than natural finishNo blurring effect claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$7 less (15%)Matches: Very close colourBoth claim a blurring effectClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: deep auburn with red undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$31.41 less (68%)Matches: Both claim a blurring effectBoth claim long-wearingAdds SPF 15
Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetShowing 12 of 28 matches
The closest shade to Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 14 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Caramel
$12
Crumble 7.1 Neutral
$31
440
$30
Teak 9.5
$39
045 Tan
5C
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA True Skin Serum Foundation in Montserrat SF10, against Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 14. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Montserrat SF10.
8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 44N Tan Neutral, against Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 14. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 44N Tan Neutral.
7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation Montserrat SF10
SephoraYour shade $46 at Sephora
Tarte Timeless Hydrating Foundation 44N Tan Neutral
Ulta BeautyYour shade $46 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
