Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $46 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$4 less (9%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (48%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim a lightweight feel
Retailer shade note: warm tawny peach
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta Beauty
Walmart$33.02 less (72%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for normal/dry/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim · Not marketed for normal/dry/combination skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty(product price)$26.01 less (57%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)$34.01 less (74%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonTarget$16 less (35%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$16 less (35%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at Target
Sephora$7 less (15%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: tanned neutral beige with peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephora$7 less (15%)Matches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: golden beige shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (61%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta Beauty(product price)$37.25 less (81%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneLight rather than medium coverageNo long-wear claim
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Near-identical swatch colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneLight rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Olive rather than neutral undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: neutral olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty$7 less (15%)Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: warm beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34.01 less (74%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonTarget$31.41 less (68%)Matches: Both claim a blurring effectBoth claim long-wearingAdds SPF 15
Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$34.01 less (74%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $35 moreMatches: Very close colourSame neutral undertone
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyTarget$31.01 less (67%)Matches: Same natural finishSame medium coverage
Differences: Slightly deeperNo blurring effect claimedNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephora$7 less (15%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$7 less (15%)Matches: Very close colourAdds SPF 50
Differences: Slightly warmer undertoneRadiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: golden brown shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyTarget$16 less (35%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$9 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as medium, yours as deepBuildable rather than medium coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Described as medium, yours as deep · Buildable rather than medium coverage · Not marketed for combination skin
Retailer shade note: Medium skin with a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$9 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as light medium, yours as deepBuildable rather than medium coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Described as light medium, yours as deep · Buildable rather than medium coverage · Not marketed for combination skin
Retailer shade note: Light-Medium skin with a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as deep
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraShowing 12 of 29 matches
The closest shade to Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 4 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tan
$12
Sand Beige
$12.99
030 Honey
$10.99
25.0 Medium Natural
$30
365 Cashew
$15.99
Medium 1
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Timeless Hydrating Foundation in 35N Medium Neutral, against Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 4. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 35N Medium Neutral.
7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $46 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
