Beautler.Your beauty butler

Skin Rewind Blurring Foundation and Concealer Complexion Stick 25N Elm dupes and alternatives ILIA

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol4Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

6 of 32

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 345

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
25N ElmChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
The match
Youthforia
345
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
93
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
$2 less (4%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Vanish Seamless Finish Foundation Stick

    12.5 Amber
    Shade match 86
    $49SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep, warm undertones

    High confidence· Digital match

    View match
  2. #3 · Hourglass

    Vanish Seamless Finish Foundation Stick

    11.5 Honey
    Shade match 85
    $49SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium, golden undertones

    High confidence· Digital match

    View match
  3. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4N
    Shade match 94
    $49SephoraSephora$1 less (2%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I am Magic Powder Foundation

    Nicaragua - Medium 3
    Shade match 94
    $20Ulta BeautyUlta Beauty$30 less (60%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  5. #6 · LORAC

    PRO Soft Focus Longwear Foundation

    13
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)$12 less (24%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 25N Elm (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Close colour
    • Medium · Neutral undertone

    $42

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Close colour
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $42

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Close colour
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Very close colour
    • Medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 345, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 25N Elm. Every attribute compared, with its share of the score.

ComparedYour shade25N ElmClosest match345Score
Shade match55% of overall95
Colour93#c69274#c99572Very close colourColour difference 1.9 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 345.

Same or better

  • $2 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs none
View full match

Where to buy 345

Best price
$48Ulta BeautyUlta Beauty
$2 less (4%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.